OUGD603 - 'Verity & Math' Wedding Stationery Final Design Boards

OUGD603 - Verity & Matthew Wedding Stationery Design - Final Images

Here are the final images of Verity & Matthew's Gatefold wedding invitation:

Open from the front with the couples 'logo'

Open inside

Open from the back

The end result of the designs turned out OK, but if I were to do the project again, I would suggest doing something more elaborate in design, or if the client is insisting on something more simple, then I would suggest something more cost and time effective!

OUGD603 - Verity & Matthew Wedding Stationery Design - Development

Logo/ Emblem development: 

The bride requested that the front of the invitations and the 'branding' throughout the wedding be adorned with a logo or emblem of the two partners initials. 

Last years designs:

From last years designs we decided that the letters not be intertwined but just simply next to each other. She also didn't want them hand-written, but in a font that looked hand written so it would match the inside, which I found in the research to be 'Rochester' font.

I sent these three variations to the bride for her approval:

The last two have horseshoes instead of ampersands - this particular horseshoe being the ones that their show horses have, and so is a very personal touch. The couple liked the last one the most, so we went with that.

Wording:

The bride sent me the wording for the inside:

'Mr & Mrs Stephen Taylor

Request the honour of your presence at the marriage of their daugher

Verity Jane

to

Matthew William

son of Mr & Mrs Paul Bedford

on Saturday 25th April 2015

at 1 o clock in the Afternoon 

at St Matthew's Church, Stretton, Warrington'

Which then was corrected by the brides mother using Debrett's wedding and British etiquette website.

Gatefold design development:

We decided that the gatefold design was going to be landscape, so I started off with A5 landscape:

I sent this to the bride for approval. She said that it looked quite dull and probably too plain. There was also a lot of words etc that needed to be changed but it was a 'good start'

I suggested that we spice up the design by adding something floral in the corner inspired by the patterns from Joules I researched into, and changed the lettering to dark blue, part of the colour scheme of the wedding. She said she preferred it plain.

The design started to take more shape, after more information was added.

We then experimented with different brown papers to go with the rest of the theme.

We went to the paper mill shop together and they didn't have the cardstock we wanted in the cost-effective size we wanted. The place we were going to print it at (where my dad works) wouldn't accept different papers unless it was a huge job, and this was only a run of 200. My dad suggested that if we're printing the design anyway on a digital print run, then why don't we just scan in the paper texture. Printed at a high enough quality, it would have the same desired effect. This would also mean that it would reduce the man hours required to insert all of the cream cards. The wedding is not far off now, and there is still so much for the bride and groom to do so we were really stuck for time. 

So I scanned in the paper texture and used it to create this:

 

Then the design was changed to this:

And the outside looked something like this:

Which was then changed again to this:

Then this:

 Then this:

The bride chose the design above. Which doesn't make literal sense, giving away the illusion that it is in fact, digitally printed. It's not the way I would have done it, but that's what the client chose.

Evening invitation development:

The majority of the design was copied from the gatefold design, the details were ever so slightly different, but they also, changed a lot:

Final inside of the smaller evening insert:

OUGD603 - Verity & Matthew Wedding Stationery Design - Research 2

Ok, so since my last research post, the project has taken a very different turn.

The bride saw my prepositions and said that she thinks it should be wayyyy simpler and sent me these images as references.

She said that she wants the initials on the front, something like this. She said she also loves the font of the text poking out. Upon closer inspection, the font is 'Rochester' which we will be using.

The client said she'd like something like this, except the bows/ ribbon would be raffia, to refer to their agricultural/ equestrian backgrounds.

After I said that its risky printing black onto such dark paper and then refusing to screen print over 200 invitations and menus to achieve white on brown paper, the client suggested that we have a cream card insert, something like this:

Name tags for the seating plan would be on these tags, which have been pre-bought by the bride, which I will be hand-writing. She wanted me to print onto them, which would be near impossible unless we vinyl cut them, but even then it is fiddly and the end result is shiny:

She wants me to create a logo or emblem with perhaps both of their initials for the front, and the design to open like a gatefold.