Showing posts with label OUGD603. Show all posts
Showing posts with label OUGD603. Show all posts
Friday, 22 May 2015
OUGD603 - Module Evaluation & Cancelled briefs
Looking back over the year at my statement of intent and my planned set of briefs, I can see now that I was directionless and had resorted to writing briefs that I THOUGHT were suitable to me, but left me uninspired and feeling a little deflated - it wasn't until half way through the year when I was refining my dissertation on Themed Entertainment design that the 'penny dropped' and I realised the direction I should be heading in professionally. This little confidence I had in my dissertation was also rocked when I knew that I hadn't managed to pull off my final piece - I knew what I wanted to be, but I still wasn't entirely sure what 'what' was!
The only briefs out of 8 or 9 proposed at the start of the year actually completed are 2: Paloma Faith poster and Boudin's Sourdough company! My design had turned a corner, and I had more readily defined what I wanted to be doing. I have done a lot more illustrative work, leaning more toward conceptual pieces as opposed to branding and packaging - something I had been so sure was what I wanted to pursue just months before.
Looking over all my work from this year, I am not overly proud - there are a few key pieces that have made it to my website that I think are strong, but I think the majority is aesthetically weaker than my work in previous years, but I know that this year has definitely been more about a journey defining myself and my practice, than my aesthetic style (I feel like I defined that in previous years).
Overall, I would say that this year is a success because I feel a lot more prepared for the industry I want to pursue, I have managed to get a list of clients that I can continue to freelance with over the next few months off the back of work I have produced for uni this year. I have a rough plan of where I want my life to head after I finish university. If it wasn't for this year and all the problems I have had, I wouldn't know any of this. I would much rather it be this way, than all my work looks beautiful but lacks substance or direction.
I owe a lot of my identity crisis to spending a summer abroad - this is a good thing. If I hadn't have gone, and hadn't expanded my horizons and opened up opportunities, if I hadn't met those people and done those things, then I wouldn't have questioned my work and my design style, and thus wouldn't have progressed the way I have this year.
I'm very excited for the next few months as I get to further define who I am as a professional, and begin my life as a full time professional designer, whether that be Graphic Design, Concept Design or Illustration (or all 3)
Thursday, 21 May 2015
OUGD603 - Design Publication - Final images of packaging
This morning, I managed to not only finish my packaging but to get some good pictures of it, as well:
I'm so pleased with the way this turned out, especially in such a short time (1 day) the only problem I have encountered is that the corners of the box seem to split ever so slightly because the mount board is very strong and tightly wrapped. I solved this by gluing the corners with UHU solvent glue and holding them really tightly. Of course if this was produced professionally, different materials would be used to ensure that this wouldn't happen.
Front of box closed
Front of box closed
Bottom of box closed
Open box with contents
I'm so pleased with the way this turned out, especially in such a short time (1 day) the only problem I have encountered is that the corners of the box seem to split ever so slightly because the mount board is very strong and tightly wrapped. I solved this by gluing the corners with UHU solvent glue and holding them really tightly. Of course if this was produced professionally, different materials would be used to ensure that this wouldn't happen.
OUGD603 - Verity & Matthew Wedding Stationery Design - Brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 2 months
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Verity and Matthew' Wedding Stationery
Brief:
Create invitations, table menus and table plan for Verity Taylor & Matthew Bedford's wedding.
Background:
Verity and Math share an agricultural and equestrian background.
Verity is heavily involved in and favours the style of high street country-inspired fashion store Joules which is very floral and colourful.
Considerations:
Keep the design cost effective
Final Outcomes:
Gatefold design invitation ( x 200 ) and DL format wedding breakfast menus ( x 12 )
Target Audience:
The happy couple and their friends and family
Tone of Voice:
n/a
Deliverables:
Gatefold design invitation ( x 200 ) and DL format wedding breakfast menus ( x 12 )
Duration: 2 months
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Verity and Matthew' Wedding Stationery
Brief:
Create invitations, table menus and table plan for Verity Taylor & Matthew Bedford's wedding.
Background:
Verity and Math share an agricultural and equestrian background.
Verity is heavily involved in and favours the style of high street country-inspired fashion store Joules which is very floral and colourful.
Considerations:
Keep the design cost effective
Final Outcomes:
Gatefold design invitation ( x 200 ) and DL format wedding breakfast menus ( x 12 )
Target Audience:
The happy couple and their friends and family
Tone of Voice:
n/a
Deliverables:
Gatefold design invitation ( x 200 ) and DL format wedding breakfast menus ( x 12 )
OUGD603 - Boudin's Bakery San Francisco Fictional re-brand - Brief and Duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 1 Month
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Boudin Bakery Rebrand
Brief:
You are required to rebrand Sourdough & Bakery company Boudin.
Background:
Established in 1849, Boudin Bakery in San Francisco was the first company to commercially sell Sourdough, and has a lot of history and heritage under it's belt. Coming into a new age where Sourdough is at popular demand, even when sandwich giant Subway sells it in the US, Boudin need a fresh new look that helps establish their dominance in this industry.
Considerations:
Consider how you can make an old brand feel new yet still portray their heritage through branding. Consideration also needs to be taken to work out how you can bring economical packaging into a big company in the US market.
Mandatory Requirements:
A complete rebrand must be created with either an alteration or replacement of the logo, new typefaces and imagery, with alterations in the packaging used in store and a new website design.
Target Audience:
Although the style will be contemporary and so will appeal primarily to a younger generation of 18-30 year olds, it should still appeal to people of all ages.
Tone of Voice:
Tone of voice should be friendly and welcoming, but possibly cheeky and humorous, to appeal to a new audience.
Deliverables:
Alteration or replacement of current logo design with new accompanying typefaces used, all necessary packaging created and a new website.
Design boards also need to be created for presentation of your outcomes.
Reading list:
https://www.boudinbakery.com/
http://madisonsourdough.com/
http://www.truckeesourdough.com/
http://thehandmadebakery.coop/
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
Duration: 1 Month
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Boudin Bakery Rebrand
Brief:
You are required to rebrand Sourdough & Bakery company Boudin.
Background:
Established in 1849, Boudin Bakery in San Francisco was the first company to commercially sell Sourdough, and has a lot of history and heritage under it's belt. Coming into a new age where Sourdough is at popular demand, even when sandwich giant Subway sells it in the US, Boudin need a fresh new look that helps establish their dominance in this industry.
Considerations:
Consider how you can make an old brand feel new yet still portray their heritage through branding. Consideration also needs to be taken to work out how you can bring economical packaging into a big company in the US market.
Mandatory Requirements:
A complete rebrand must be created with either an alteration or replacement of the logo, new typefaces and imagery, with alterations in the packaging used in store and a new website design.
Target Audience:
Although the style will be contemporary and so will appeal primarily to a younger generation of 18-30 year olds, it should still appeal to people of all ages.
Tone of Voice:
Tone of voice should be friendly and welcoming, but possibly cheeky and humorous, to appeal to a new audience.
Deliverables:
Alteration or replacement of current logo design with new accompanying typefaces used, all necessary packaging created and a new website.
Design boards also need to be created for presentation of your outcomes.
Reading list:
https://www.boudinbakery.com/
http://madisonsourdough.com/
http://www.truckeesourdough.com/
http://thehandmadebakery.coop/
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
OUGD603 - Peter and Paul Interior Space - Brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 3 months
Sarah Heal with Roxxie Blackham
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Peter & Paul: White wall brief
Brief:
Create a design to adorn the interior walls of the Graphic Design department at Leeds College of Art that communicates and decorates.
Background:
Your brief is to design a piece of semi permanent artwork to live in two spaces in the Graphic Design department.
Considerations:
Your piece can be anything so long as it lives on these walls. Anything goes: Illustration, typography, photography, installation, whatever but there are some important things to bear in mind:
This has to be something that you and your course mates want to look at every day – so it has to have some aesthetic value
It has to be practical – something we can feasibly produce for a moderate budget
It should communicate an idea.
When we were tasked with the same brief we found it helpful to devise some themes against which to work. You can do that too if you think it will help you come up with ideas but it’s not imperative.
Final Outcomes:
3380 x 1700 mm pdf artwork of your design.
Target Audience:
Graphic Design department, our class, the other years, and other years to come.
Tone of Voice:
Whatever we want to communicate (fun & decoration!)
Deliverables:
On the 9th January we want to see an A3 printed 5 page first stage proposal about your idea. On those pages should be:
Page 01
Your name and an outline of your idea in no more than 100 words. This is your opening statement and the introduction to everything we’re going to see on the next 4 pages.
It should leave us wanting to see more!
Pages 02 and 03
Any mood-board images that support your thinking and rough sketch work. This work can be done digitally or by hand.
Page 04
Your artwork proposal in 2D, flat and sized proportionally to the size of the wall. This is our chance to scrutinise the design and see if it works as a flat piece of artwork.
Page 05
Your design photoshopped onto images of the wall space. The photographs should be retaken by you and be hi res
– the ones in this brief are not high enough quality. This is where we can see how it will work in reality and it will give us a better idea of scale and size.
You will have 10 minutes to talk through your proposal and we will ask questions for a further 2 – 3 minutes if required.
We will also require these presentations as a PDF on memory stick or CD to take away.
Duration: 3 months
Sarah Heal with Roxxie Blackham
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Peter & Paul: White wall brief
Brief:
Create a design to adorn the interior walls of the Graphic Design department at Leeds College of Art that communicates and decorates.
Background:
Your brief is to design a piece of semi permanent artwork to live in two spaces in the Graphic Design department.
Considerations:
Your piece can be anything so long as it lives on these walls. Anything goes: Illustration, typography, photography, installation, whatever but there are some important things to bear in mind:
This has to be something that you and your course mates want to look at every day – so it has to have some aesthetic value
It has to be practical – something we can feasibly produce for a moderate budget
It should communicate an idea.
When we were tasked with the same brief we found it helpful to devise some themes against which to work. You can do that too if you think it will help you come up with ideas but it’s not imperative.
Final Outcomes:
3380 x 1700 mm pdf artwork of your design.
Target Audience:
Graphic Design department, our class, the other years, and other years to come.
Tone of Voice:
Whatever we want to communicate (fun & decoration!)
Deliverables:
On the 9th January we want to see an A3 printed 5 page first stage proposal about your idea. On those pages should be:
Page 01
Your name and an outline of your idea in no more than 100 words. This is your opening statement and the introduction to everything we’re going to see on the next 4 pages.
It should leave us wanting to see more!
Pages 02 and 03
Any mood-board images that support your thinking and rough sketch work. This work can be done digitally or by hand.
Page 04
Your artwork proposal in 2D, flat and sized proportionally to the size of the wall. This is our chance to scrutinise the design and see if it works as a flat piece of artwork.
Page 05
Your design photoshopped onto images of the wall space. The photographs should be retaken by you and be hi res
– the ones in this brief are not high enough quality. This is where we can see how it will work in reality and it will give us a better idea of scale and size.
You will have 10 minutes to talk through your proposal and we will ask questions for a further 2 – 3 minutes if required.
We will also require these presentations as a PDF on memory stick or CD to take away.
OUGD603 - Design for Paloma Faith - brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 8 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Design for Paloma Faith' - Talenthouse
Brief:
Artists, designers and illustrators from around the world were invited by Paloma Faith to design their own interpretation of her Platinum certified 3rd album, ‘A Perfect Contradiction’.
Background:
The already platinum ‘A Perfect Contradiction’ marks a change in sound for three time BRIT nominee Paloma Faith. She said: “Its tone is the very opposite of what the last album was. There are a couple of melancholy moments, sure, but it’s much more a ‘if it’s all gone to shit, fuck it, let’s have a dance’ kind of record." Paloma wrote a lot of the album whilst living in New York last year, and completed the recording process between there, Miami, LA and London. As well as the older sounds she has always adored, Paloma channelled Eryka Badu and Jill Scott, The Fugees and N.E.R.D. One of the benchmarks for the album was Candi Staton’s classic ‘Young Hearts Run Free’: a song in which the lyrics speak of sadness, but the delivery leaves you feeling absolutely empowered: “I’ve been reflecting on things that have been tough, but I’m almost celebrating that. If you haven’t been to the bottom, you wouldn’t be able to recognise how it feels to feel really amazing, after all.”
Considerations:
Use the current artwork of her album (originally designed and photographed by David Standish), music and general persona for inspiration.
Final Outcomes:
There were no limitations on medium, however the design was to be turned into a limited edition poster.
Target Audience:
Paloma and her team of judges, including Rankin and Michael Stephens of Liberty London, will select one artist to receive a portfolio meeting with a Sony Music Creative, exposure for their artwork as her official social skins for a week and $1,300. Paloma’s fans are also the target audience.
Tone of Voice:
Abstract, surreal and dramatic
Deliverables:
Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 5MB
Submit By: October 16, 2014 at 8:00 AM
Poster must be 200 x 300 mm
Duration: 8 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Design for Paloma Faith' - Talenthouse
Brief:
Artists, designers and illustrators from around the world were invited by Paloma Faith to design their own interpretation of her Platinum certified 3rd album, ‘A Perfect Contradiction’.
Background:
The already platinum ‘A Perfect Contradiction’ marks a change in sound for three time BRIT nominee Paloma Faith. She said: “Its tone is the very opposite of what the last album was. There are a couple of melancholy moments, sure, but it’s much more a ‘if it’s all gone to shit, fuck it, let’s have a dance’ kind of record." Paloma wrote a lot of the album whilst living in New York last year, and completed the recording process between there, Miami, LA and London. As well as the older sounds she has always adored, Paloma channelled Eryka Badu and Jill Scott, The Fugees and N.E.R.D. One of the benchmarks for the album was Candi Staton’s classic ‘Young Hearts Run Free’: a song in which the lyrics speak of sadness, but the delivery leaves you feeling absolutely empowered: “I’ve been reflecting on things that have been tough, but I’m almost celebrating that. If you haven’t been to the bottom, you wouldn’t be able to recognise how it feels to feel really amazing, after all.”
Considerations:
Use the current artwork of her album (originally designed and photographed by David Standish), music and general persona for inspiration.
Final Outcomes:
There were no limitations on medium, however the design was to be turned into a limited edition poster.
Target Audience:
Paloma and her team of judges, including Rankin and Michael Stephens of Liberty London, will select one artist to receive a portfolio meeting with a Sony Music Creative, exposure for their artwork as her official social skins for a week and $1,300. Paloma’s fans are also the target audience.
Tone of Voice:
Abstract, surreal and dramatic
Deliverables:
Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 5MB
Submit By: October 16, 2014 at 8:00 AM
Poster must be 200 x 300 mm
OUGD603 - Penguin book cover Competition 2015 - brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 1 month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Oranges are not the only fruit'
Brief:
Create a book cover for Jeanette Winterson’s 'Oranges are not the only fruit'
Background:
Oranges Are Not The Only Fruit by Jeanette Winterson
‘A story of self-liberation for a secular age’ Guardian
This is the story of Jeanette, adopted and brought up by her mother as one of God’s elect. Zealous and passionate, she seems destined for life as a missionary, but then she falls for one of her converts.
At sixteen, Jeanette decides to leave the church, her home and her family, for the young woman she loves. Innovative, punchy and tender,Oranges Are Not The Only Fruit is a few days’ ride into the bizarre outposts of religious excess and human obsession.
‘Many consider her to be the best living writer in this language... In her hands, words are fluid, radiant, humming’ Evening Standard
Considerations:
The author name and the title are both immediately recognizable to the target market and as such are crucial elements in the design.
The front-cover quote should help position and place the book for the market.
Final Outcomes:
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 14.5mm wide).
Target Audience:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
The winning design will need to:
have an imaginative concept and original interpretation of the brief
be competently executed with strong use of typography
appeal to a contemporary readership
show a good understanding of the marketplace
have a point of difference from the many other book covers it is competing against
Tone of Voice:
'adults'
Jeanette Winterson's writing is vivid, experimental and imaginative and your cover design should reflect this.
It should appeal to a contemporary, enquiring and literary readership.
This book has been chosen because there are many themes and layers within. Try and reflect this in your design.
Deliverables:
THE CLOSING DATE FOR ENTRIES IS 12 NOON ON WEDNESDAY 11 MARCH 2015.
Entries must be supplied in the following format:
PDF
300ppi
CMYK
5mm bleed
Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional)
Trim and crop marks to be included
Maximum file size 5 meg
Please include the front cover only on the first page of your PDF and a full cover spread (front, spine and back cover) on the second page of your PDF.
All entries must be submitted digitally via the submissions site. Entries submitted in any other way, including by email or hard-copy, will not be accepted.
Reading list:
'Oranges are not the only fruit' by Jeanette Winterson
Duration: 1 month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Oranges are not the only fruit'
Brief:
Create a book cover for Jeanette Winterson’s 'Oranges are not the only fruit'
Background:
Oranges Are Not The Only Fruit by Jeanette Winterson
‘A story of self-liberation for a secular age’ Guardian
This is the story of Jeanette, adopted and brought up by her mother as one of God’s elect. Zealous and passionate, she seems destined for life as a missionary, but then she falls for one of her converts.
At sixteen, Jeanette decides to leave the church, her home and her family, for the young woman she loves. Innovative, punchy and tender,Oranges Are Not The Only Fruit is a few days’ ride into the bizarre outposts of religious excess and human obsession.
‘Many consider her to be the best living writer in this language... In her hands, words are fluid, radiant, humming’ Evening Standard
Considerations:
The author name and the title are both immediately recognizable to the target market and as such are crucial elements in the design.
The front-cover quote should help position and place the book for the market.
Final Outcomes:
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 14.5mm wide).
Target Audience:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
The winning design will need to:
have an imaginative concept and original interpretation of the brief
be competently executed with strong use of typography
appeal to a contemporary readership
show a good understanding of the marketplace
have a point of difference from the many other book covers it is competing against
Tone of Voice:
'adults'
Jeanette Winterson's writing is vivid, experimental and imaginative and your cover design should reflect this.
It should appeal to a contemporary, enquiring and literary readership.
This book has been chosen because there are many themes and layers within. Try and reflect this in your design.
Deliverables:
THE CLOSING DATE FOR ENTRIES IS 12 NOON ON WEDNESDAY 11 MARCH 2015.
Entries must be supplied in the following format:
300ppi
CMYK
5mm bleed
Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional)
Trim and crop marks to be included
Maximum file size 5 meg
Please include the front cover only on the first page of your PDF and a full cover spread (front, spine and back cover) on the second page of your PDF.
All entries must be submitted digitally via the submissions site. Entries submitted in any other way, including by email or hard-copy, will not be accepted.
Reading list:
'Oranges are not the only fruit' by Jeanette Winterson
OUGD603 - 'The Golden Secrets of Hand Lettering: Create the perfect Postcard' - brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 1 day
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'One Day Postcard'
Brief:
To exercise design, layout and type skills by producing a postcard as inspired by Skillshare class 'The Golden Secrets of Hand-Lettering: Create the Perfect Postcard' hosted by lettering designer Martina Flor.
Background:
Berliner Letterer and Designer Martina Flor will introduce you to the Art of Lettering and will teach you the principles behind letter design as well as effective techniques to think, sketch and create a lettering piece from scratch. Martina believes that drawing letters is something everyone can learn and is willing to unveil all secrets behind this art.
She will also show you how is the professional work with custom typography and lettering, including tips to improve your work process. You'll walk away from this class with a sharper eye when working with typography and essential and practical tools to draw lettering and to guide your own improvement afterwards. After this class you'll see typography in a completely different way.
Considerations:
n/a
Final Outcomes:
Postcard design
Target Audience:
Yourself!
Tone of Voice:
Whatever you choose it to be
Deliverables:
Postcard design
Design Boards
Duration: 1 day
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'One Day Postcard'
Brief:
To exercise design, layout and type skills by producing a postcard as inspired by Skillshare class 'The Golden Secrets of Hand-Lettering: Create the Perfect Postcard' hosted by lettering designer Martina Flor.
Background:
Berliner Letterer and Designer Martina Flor will introduce you to the Art of Lettering and will teach you the principles behind letter design as well as effective techniques to think, sketch and create a lettering piece from scratch. Martina believes that drawing letters is something everyone can learn and is willing to unveil all secrets behind this art.
She will also show you how is the professional work with custom typography and lettering, including tips to improve your work process. You'll walk away from this class with a sharper eye when working with typography and essential and practical tools to draw lettering and to guide your own improvement afterwards. After this class you'll see typography in a completely different way.
Considerations:
n/a
Final Outcomes:
Postcard design
Target Audience:
Yourself!
Tone of Voice:
Whatever you choose it to be
Deliverables:
Postcard design
Design Boards
OUGD603 - Harlow's Den Brief and Duration Time
BA (Hons.) GRAPHIC DESIGN
Duration: 1 Month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Harlow's Den decorative posters
Brief:
Create a series of A3 or A2 posters to decorate up-and-coming vintage hairdressing salon, Harlow's Den.
Background:
Harlow's Den was launched in summer 2014, with a mission to go beyond the average and create something extraordinary for each and every client.
It's already become one of Leeds’s top salons, providing something a little bit different in a unique setting, whether it's an imaginative vintage up-do or funky nails
for a special occasion. They pride themselves not only on creative flair but on a high level of professionalism and customer service, leaving clients delighted and keen to book further appointments.
Considerations:
Communicate the unique vintage & alternative voice of the salon and Leeds' vintage and alternative community.
Final Outcomes:
A set of three A3 posters
Target Audience:
Vintage and Alternative styled customers of Harlow's Den
Tone of Voice:
Chatty, vintage, old-fashioned, quirky
Deliverables:
3 x A3 posters
Duration: 1 Month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Harlow's Den decorative posters
Brief:
Create a series of A3 or A2 posters to decorate up-and-coming vintage hairdressing salon, Harlow's Den.
Background:
Harlow's Den was launched in summer 2014, with a mission to go beyond the average and create something extraordinary for each and every client.
It's already become one of Leeds’s top salons, providing something a little bit different in a unique setting, whether it's an imaginative vintage up-do or funky nails
for a special occasion. They pride themselves not only on creative flair but on a high level of professionalism and customer service, leaving clients delighted and keen to book further appointments.
Considerations:
Communicate the unique vintage & alternative voice of the salon and Leeds' vintage and alternative community.
Final Outcomes:
A set of three A3 posters
Target Audience:
Vintage and Alternative styled customers of Harlow's Den
Tone of Voice:
Chatty, vintage, old-fashioned, quirky
Deliverables:
3 x A3 posters
OUGD603 - DR ME brief and duration time
BA (Hons.) GRAPHIC DESIGN Level 6
Duration: 1 day
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'A Day In The Life Of DR.ME - Workshop'
Brief:
Design and create a vinyl cover design for Evian Christ, A poster design for Odonis Odonis and a random self directed art piece in one day.
Background:
DR.ME is a creative studio based in Manchester.
DR.ME is Ryan Doyle (DR) & Mark Edwards (ME).
Est. 2010
Masters of Mayhem.
Considerations:
BRIEF 001. Vinyl cover design
Create a vinyl cover from the email below.
“we’re gonna be releasing a limited edition 12” of a mix evian christ made last year called duga-3...
http://www.dummymag.com/mixes/2012/07/19/dummy-mix-130-evian-christ/
We were discussing artwork concepts and josh wondered if there was any way you could graphically represent the 10hz tapping sound that makes up the duga-3 transmission?
Important to mention right now is that we don’t have a lot of time to do this, as this release is intended for record store day and they have super tight deadlines, so we need this by the end of today?
Dimensions 12” x 12”
BRIEF 002. Poster design
Create a poster from the email below.
Hey new poster please
ODONIS ODONIS + Guests Weds 18th April Kraak Gallery www.ticketline.co.uk www.seetickets.com www.wegottickets.com Piccadilly Records
Oh! Please have Saint Coltrane as support...
Dimensions A3 (297 x 420 mm)
BRIEF 003. Self directed art piece
Create a piece of work EACH to no brief and for no reason other than the process of creativity and artistic freedom. The only rules are it must be a 2D physical object and must be 23cm x 16cm. Be Brave.
Final Outcomes:
12" x 12" vinyl cover
A3 poster design
23cm x 16cm self directed art piece
Target Audience:
DR.ME, Evian Christ, Odonis Odonis
Deliverables:
12" x 12" vinyl cover
A3 poster design
23cm x 16cm self directed art piece
Design boards presenting work
Duration: 1 day
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'A Day In The Life Of DR.ME - Workshop'
Brief:
Design and create a vinyl cover design for Evian Christ, A poster design for Odonis Odonis and a random self directed art piece in one day.
Background:
DR.ME is a creative studio based in Manchester.
DR.ME is Ryan Doyle (DR) & Mark Edwards (ME).
Est. 2010
Masters of Mayhem.
Considerations:
BRIEF 001. Vinyl cover design
Create a vinyl cover from the email below.
“we’re gonna be releasing a limited edition 12” of a mix evian christ made last year called duga-3...
http://www.dummymag.com/mixes/2012/07/19/dummy-mix-130-evian-christ/
We were discussing artwork concepts and josh wondered if there was any way you could graphically represent the 10hz tapping sound that makes up the duga-3 transmission?
Important to mention right now is that we don’t have a lot of time to do this, as this release is intended for record store day and they have super tight deadlines, so we need this by the end of today?
Dimensions 12” x 12”
BRIEF 002. Poster design
Create a poster from the email below.
Hey new poster please
ODONIS ODONIS + Guests Weds 18th April Kraak Gallery www.ticketline.co.uk www.seetickets.com www.wegottickets.com Piccadilly Records
Oh! Please have Saint Coltrane as support...
Dimensions A3 (297 x 420 mm)
BRIEF 003. Self directed art piece
Create a piece of work EACH to no brief and for no reason other than the process of creativity and artistic freedom. The only rules are it must be a 2D physical object and must be 23cm x 16cm. Be Brave.
Final Outcomes:
12" x 12" vinyl cover
A3 poster design
23cm x 16cm self directed art piece
Target Audience:
DR.ME, Evian Christ, Odonis Odonis
Deliverables:
12" x 12" vinyl cover
A3 poster design
23cm x 16cm self directed art piece
Design boards presenting work
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