OUGD603 - Peter and Paul Interior Space - Brief and duration time

BA (Hons.) GRAPHIC DESIGN 
Duration: 3 months 
Sarah Heal with Roxxie Blackham 
Module Code: OUGD603 
Module Title:  Extended Practice 

BRIEF TITLE: Peter & Paul: White wall brief 

Brief: 
Create a design to adorn the interior walls of the Graphic Design department at Leeds College of Art that communicates and decorates. 


Background: 
Your brief is to design a piece of semi permanent artwork to live in two spaces in the Graphic Design department. 

Considerations: 
Your piece can be anything so long as it lives on these walls. Anything goes: Illustration, typography, photography, installation, whatever but there are some important things to bear in mind:  
This has to be something that you and your course mates want to look at every day – so it has to have some aesthetic value  
It has to be practical – something we can feasibly produce for a moderate budget  
It should communicate an idea.  
When we were tasked with the same brief we found it helpful to devise some themes against which to work. You can do that too if you think it will help you come up with ideas but it’s not imperative.  

Final Outcomes: 
3380 x 1700 mm pdf artwork of your design. 

Target Audience: 
Graphic Design department, our class, the other years, and other years to come. 

Tone of Voice: 
Whatever we want to communicate (fun & decoration!) 

Deliverables: 
On the 9th January we want to see an A3 printed 5 page first stage proposal about your idea. On those pages should be:  
Page 01  
Your name and an outline of your idea in no more than 100 words. This is your opening statement and the introduction to everything we’re going to see on the next 4 pages. 
It should leave us wanting to see more!  
Pages 02 and 03  
Any mood-board images that support your thinking and rough sketch work. This work can be done digitally or by hand.  
Page 04  
Your artwork proposal in 2D, flat and sized proportionally to the size of the wall. This is our chance to scrutinise the design and see if it works as a flat piece of artwork.  
Page 05  
Your design photoshopped onto images of the wall space. The photographs should be retaken by you and be hi res 
– the ones in this brief are not high enough quality. This is where we can see how it will work in reality and it will give us a better idea of scale and size.  
You will have 10 minutes to talk through your proposal and we will ask questions for a further 2 – 3 minutes if required.  
We will also require these presentations as a PDF on memory stick or CD to take away.