BA (Hons.) GRAPHIC DESIGN
Duration: 1 Month
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Boudin Bakery Rebrand
Brief:
You are required to rebrand Sourdough & Bakery company Boudin.
Background:
Established in 1849, Boudin Bakery in San Francisco was the first company to commercially sell Sourdough, and has a lot of history and heritage under it's belt. Coming into a new age where Sourdough is at popular demand, even when sandwich giant Subway sells it in the US, Boudin need a fresh new look that helps establish their dominance in this industry.
Considerations:
Consider how you can make an old brand feel new yet still portray their heritage through branding. Consideration also needs to be taken to work out how you can bring economical packaging into a big company in the US market.
Mandatory Requirements:
A complete rebrand must be created with either an alteration or replacement of the logo, new typefaces and imagery, with alterations in the packaging used in store and a new website design.
Target Audience:
Although the style will be contemporary and so will appeal primarily to a younger generation of 18-30 year olds, it should still appeal to people of all ages.
Tone of Voice:
Tone of voice should be friendly and welcoming, but possibly cheeky and humorous, to appeal to a new audience.
Deliverables:
Alteration or replacement of current logo design with new accompanying typefaces used, all necessary packaging created and a new website.
Design boards also need to be created for presentation of your outcomes.
Reading list:
https://www.boudinbakery.com/
http://madisonsourdough.com/
http://www.truckeesourdough.com/
http://thehandmadebakery.coop/
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
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