OUGD603 - Disney Wedding Podcast Brief

BA (Hons.) GRAPHIC DESIGN 
Duration: 7 working days 
Sarah Heal 
Module Code: OUGD603 
Module Title:  Extended Practice 


BRIEF TITLE: 'The Disney Wedding Podcast'  

Brief: 
Create a logo for The Disney Wedding Podcast/ Fairytale Wedding Podcast  

Background: 
The Disney Wedding Podcast is an unofficial show dedicated to weddings, vow renewals and commitment ceremonies at Disney destinations around the globe. Each week, host Carrie Hayward takes a look at what’s new and exciting in the world of Disney’s Fairy Tale Weddings, from the latest news, planning information and money-saving tips to in-depth interviews and event coverage. The program frequently features special guests, including industry experts and real Disney brides and grooms. 
The Disney Wedding Podcast also covers non-Disney weddings at Walt Disney World, honeymoon tips, and ideas for celebrating anniversaries, engagements and other romantic occasions at the Disney parks and resorts. 

Considerations: 
Think about how the design can incorporate lots of bright colours 
How can the design give off a 'Disney' vibe without conflicting into copyright infringement territory? 
The logo probably needs a glass slipper or a carriage or a castle or a crown or a wand or something that reads "Disney" + "wedding" without infringing on any Disney copyright (like Disney Weddings' carriage icon). And if all or part of it can be used as a website favicon, even better.  
Think about how the design will go with one of the possible new blog themes. 
If one word is to be stressed, it should be "wedding" 

Downplay "Disney" if possible 

It might be nice to have a rectangular version too, but also a square should work with most of those blog theme headers 

Final Outcomes: 
A version that fits in a square for iTunes that's somewhere between 1400 x 1400  
and 3000 x 3000 pixels 

Target Audience: 
Client wants more of an 'Anthropologie'/ 'Snow & Graham'/ 'Lorelay Bove' look would probably go better with the new blog theme. 
 BUT.... also the people who listen to the show probably do love super-princessy/sparkly/fairy-dusted things! 

Tone of Voice: 
x 

Deliverables: 
Rectangular shaped logo 
Drop-cap secondary square logo 
Favicon for blog