OUGD603 - The Disney Wedding Podcast/ Fairy Tale Weddings Podcast Development 5

Today, I dedicated myself to the Disney Wedding Podcast logo, and sent Carrie an email to let her know what was going on:

'Hi Carrie,

I got back to doing your logo today.

I started the day with this:

I felt like it was going nowhere, and I was straying too far away from what you had approached me and asked me to do. I thought I could try out a new style, but it just was turning out old fashioned.

So I spent a couple of hours transforming it into this:

And here is your drop cap ideas, too:

 

  

I need to draw the birds in a way where they could be disney, but not tracing over disney stuff (bit of a grey area) 

If you prefer the way the project has gone, then I honestly wouldn't mind the extra couple hours pay as it was my mistake from deferring from the original brief.

If you do like it, then aside from exact colours, a bit of tweaking and the incorporation of the birds, I would say it is nearly finished?!

Let me know what you think!

Thanks,

Sarah'

To which she replied:

Hi Sarah!

Only one of the drop cap icons made its way across the Pond to me... :)

OK, so my first two comments may seem contradictory, but....

1) I miss the spontaneity of the hand-drawn versions of these logos, especially these:

2) I feel like these new versions—#2 especially—are hard to read. With the first one, it may just be that we can take the opacity of the ribbon down a bit, and maybe swap the uppercase E for a lowercase one. 

3) I am not a huge fan of the font used for Disney, Podcast and the drop cap. I know we'd talked about using a serif font to draw the eye along—was there some reason you decided to go sans-serif? Too old-fashioned looking? I have just seen that font used a LOT and not well, so it has some bad associations for me.

4) I like the way you've nested The Disney and Podcast in Logo #2, but the box feels very stock to me. I like how in the logo above on the left, the word podcast looks like a graphical element without needing a box or a line — maybe "The Disney" could do something similar above the "edd"

I don't mind paying for all the hours it has taken you to do these—I understand that it's part of the process. I think I just wanted something more hand-drawn/rough-hewn feeling and didn't know it until I saw the super-polished version. And I really appreciate all the time you're putting into this project!

Cheers,

Carrie'

So I replied with a summarised to-do list:

'Hiya :)

Ok, what about the colours? 

OK, so if I show you:

• the first version I sent today with a lower ribbon opacity and lower case 'e'
• A thicker or more legible version of no.2 
• A play around with serif typefaces for 'the disney' and 'podcast' on both (I went for sans serif after seeing something on your pinterest board you sent me I think is the only reason I didn't go for serif in this instance)
• Hand rendered effects on both such as water colour or pencil effect for a more 'spontaneous' effect
• show with and without the box around it

Is there anything you'd like me to try?

I'll have to get set on this in the morning - been sat at my computer 15 hours straight haha! oh uni.

Thanks for the feedback - goodnight!

Sarah'

Timezones mean I'm off to bed and shall have to wait until tomorrow for her reply!