OUGD603 - The Disney Wedding Podcast/ Fairy Tale Weddings Podcast Development 1

Because this is a real paying client, I have been trying to be as quick as I can and stay on top, clocking up my hours as I go (we agreed on an hourly price). I sent across all my different ideas today, just a day after receiving the brief. Here is the email I sent:

'Ok Carrie,

I've had a play around with the few of the ideas and styles that you showed me (must have written the word wedding a million times) and have a few things to show you. (I've spent about 2 hours on this)

I think that the composition can be square in shape, like you said but with background elements that give the impression that it's longer like this:

I think its best as you say to downplay the word Disney, (neither of us want to be in trouble!) and make it in a small caps serif, and to emphasise the word 'wedding' in a calligraphic (hand drawn, obviously) script. 

For the 'wedding' part, there's a multitude of styles we can go with. Of course we can go for the informal, swirly style you showed me on your pinboards and a similar thing you've most probably seen on my site : http://www.sarahhealdesign.com/#!peter--paul-wall/czwe

Or we could mix it up a bit and go a bit more regal, if you wish (we can always add some sparkles or something to make it more informal)

Or traditional:

Then, I was thinking that you should most probably also have a secondary logo/ emblem. Something that goes with the bigger logo but that can be placed on things like square twitter profile pics, square instagram pics, favicons etc. This is just a suggestion, but I think it will help tie the whole brand together. The main idea I had for this is like a drop-cap, referencing the sort of fairytale/ storybook theme.   

It could have the initials of the brand name, or imagery (or both). The kind of imagery/ icons I was thinking of to represent disney wedding without us getting into trouble are things like; two lovebirds (disney-esque) , bows and ribbons, a clocktower striking midnight and pumpkins. These things are best because they don't directly reference disney, just fairytales.

All of this is going to be very tasteful in colour scheme - and I think it should be flat in colour (not skeuomorphic ) perhaps in water colour style. No garish pink or anything. Perhaps something like this:

  One final suggestion I have of how we can add the finishing touches to the look would be maybe create a repeated pattern for the background of the blog, like the one you have now, but out of the (pumpkins, for example) icons and swirls taken from the logos.

Please excuse the crudity of some of these drawings! They are just ideas! Once you can give me a heads up on what you do and do not like, I can get going in developing and perfecting the hand drawn lettering as soon as I can.

Thanks a lot,

Sarah '

So now I just await her reply!