OUGD603 - Penguin book cover Competition 2015 - brief and duration time

BA (Hons.) GRAPHIC DESIGN 
Duration: 1 month
Sarah Heal 
Module Code: OUGD603 
Module Title:  Extended Practice 

BRIEF TITLE: 'Oranges are not the only fruit' 

Brief: 
Create a book cover for Jeanette Winterson’s 'Oranges are not the only fruit'  

Background: 
Oranges Are Not The Only Fruit by Jeanette Winterson 
‘A story of self-liberation for a secular age’ Guardian 
This is the story of Jeanette, adopted and brought up by her mother as one of God’s elect. Zealous and passionate, she seems destined for life as a missionary, but then she falls for one of her converts. 
At sixteen, Jeanette decides to leave the church, her home and her family, for the young woman she loves. Innovative, punchy and tender,Oranges Are Not The Only Fruit is a few days’ ride into the bizarre outposts of religious excess and human obsession. 
‘Many consider her to be the best living writer in this language... In her hands, words are fluid, radiant, humming’ Evening Standard 
Considerations: 
The author name and the title are both immediately recognizable to the target market and as such are crucial elements in the design. 
The front-cover quote should help position and place the book for the market. 

Final Outcomes: 
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 14.5mm wide). 

Target Audience: 
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon. 
The winning design will need to: 
have an imaginative concept and original interpretation of the brief 
be competently executed with strong use of typography 
appeal to a contemporary readership 
show a good understanding of the marketplace 
have a point of difference from the many other book covers it is competing against 

Tone of Voice: 
'adults' 
Jeanette Winterson's writing is vivid, experimental and imaginative and your cover design should reflect this. 
It should appeal to a contemporary, enquiring and literary readership. 
This book has been chosen because there are many themes and layers within. Try and reflect this in your design. 

Deliverables: 
THE CLOSING DATE FOR ENTRIES IS 12 NOON ON WEDNESDAY 11 MARCH 2015. 
Entries must be supplied in the following format: 
PDF 
300ppi 
CMYK 
5mm bleed 
Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional) 
Trim and crop marks to be included 
Maximum file size 5 meg 
Please include the front cover only on the first page of your PDF and a full cover spread (front, spine and back cover) on the second page of your PDF. 

All entries must be submitted digitally via the submissions site. Entries submitted in any other way, including by email or hard-copy, will not be accepted. 
Reading list: 
'Oranges are not the only fruit' by Jeanette Winterson