BA (Hons.) GRAPHIC DESIGN
Duration: 2 months
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Verity and Matthew' Wedding Stationery
Brief:
Create invitations, table menus and table plan for Verity Taylor & Matthew Bedford's wedding.
Background:
Verity and Math share an agricultural and equestrian background.
Verity is heavily involved in and favours the style of high street country-inspired fashion store Joules which is very floral and colourful.
Considerations:
Keep the design cost effective
Final Outcomes:
Gatefold design invitation ( x 200 ) and DL format wedding breakfast menus ( x 12 )
Target Audience:
The happy couple and their friends and family
Tone of Voice:
n/a
Deliverables:
Gatefold design invitation ( x 200 ) and DL format wedding breakfast menus ( x 12 )
Showing posts with label duration time. Show all posts
Showing posts with label duration time. Show all posts
Thursday, 21 May 2015
OUGD603 - Boudin's Bakery San Francisco Fictional re-brand - Brief and Duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 1 Month
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Boudin Bakery Rebrand
Brief:
You are required to rebrand Sourdough & Bakery company Boudin.
Background:
Established in 1849, Boudin Bakery in San Francisco was the first company to commercially sell Sourdough, and has a lot of history and heritage under it's belt. Coming into a new age where Sourdough is at popular demand, even when sandwich giant Subway sells it in the US, Boudin need a fresh new look that helps establish their dominance in this industry.
Considerations:
Consider how you can make an old brand feel new yet still portray their heritage through branding. Consideration also needs to be taken to work out how you can bring economical packaging into a big company in the US market.
Mandatory Requirements:
A complete rebrand must be created with either an alteration or replacement of the logo, new typefaces and imagery, with alterations in the packaging used in store and a new website design.
Target Audience:
Although the style will be contemporary and so will appeal primarily to a younger generation of 18-30 year olds, it should still appeal to people of all ages.
Tone of Voice:
Tone of voice should be friendly and welcoming, but possibly cheeky and humorous, to appeal to a new audience.
Deliverables:
Alteration or replacement of current logo design with new accompanying typefaces used, all necessary packaging created and a new website.
Design boards also need to be created for presentation of your outcomes.
Reading list:
https://www.boudinbakery.com/
http://madisonsourdough.com/
http://www.truckeesourdough.com/
http://thehandmadebakery.coop/
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
Duration: 1 Month
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Boudin Bakery Rebrand
Brief:
You are required to rebrand Sourdough & Bakery company Boudin.
Background:
Established in 1849, Boudin Bakery in San Francisco was the first company to commercially sell Sourdough, and has a lot of history and heritage under it's belt. Coming into a new age where Sourdough is at popular demand, even when sandwich giant Subway sells it in the US, Boudin need a fresh new look that helps establish their dominance in this industry.
Considerations:
Consider how you can make an old brand feel new yet still portray their heritage through branding. Consideration also needs to be taken to work out how you can bring economical packaging into a big company in the US market.
Mandatory Requirements:
A complete rebrand must be created with either an alteration or replacement of the logo, new typefaces and imagery, with alterations in the packaging used in store and a new website design.
Target Audience:
Although the style will be contemporary and so will appeal primarily to a younger generation of 18-30 year olds, it should still appeal to people of all ages.
Tone of Voice:
Tone of voice should be friendly and welcoming, but possibly cheeky and humorous, to appeal to a new audience.
Deliverables:
Alteration or replacement of current logo design with new accompanying typefaces used, all necessary packaging created and a new website.
Design boards also need to be created for presentation of your outcomes.
Reading list:
https://www.boudinbakery.com/
http://madisonsourdough.com/
http://www.truckeesourdough.com/
http://thehandmadebakery.coop/
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
OUGD603 - Peter and Paul Interior Space - Brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 3 months
Sarah Heal with Roxxie Blackham
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Peter & Paul: White wall brief
Brief:
Create a design to adorn the interior walls of the Graphic Design department at Leeds College of Art that communicates and decorates.
Background:
Your brief is to design a piece of semi permanent artwork to live in two spaces in the Graphic Design department.
Considerations:
Your piece can be anything so long as it lives on these walls. Anything goes: Illustration, typography, photography, installation, whatever but there are some important things to bear in mind:
This has to be something that you and your course mates want to look at every day – so it has to have some aesthetic value
It has to be practical – something we can feasibly produce for a moderate budget
It should communicate an idea.
When we were tasked with the same brief we found it helpful to devise some themes against which to work. You can do that too if you think it will help you come up with ideas but it’s not imperative.
Final Outcomes:
3380 x 1700 mm pdf artwork of your design.
Target Audience:
Graphic Design department, our class, the other years, and other years to come.
Tone of Voice:
Whatever we want to communicate (fun & decoration!)
Deliverables:
On the 9th January we want to see an A3 printed 5 page first stage proposal about your idea. On those pages should be:
Page 01
Your name and an outline of your idea in no more than 100 words. This is your opening statement and the introduction to everything we’re going to see on the next 4 pages.
It should leave us wanting to see more!
Pages 02 and 03
Any mood-board images that support your thinking and rough sketch work. This work can be done digitally or by hand.
Page 04
Your artwork proposal in 2D, flat and sized proportionally to the size of the wall. This is our chance to scrutinise the design and see if it works as a flat piece of artwork.
Page 05
Your design photoshopped onto images of the wall space. The photographs should be retaken by you and be hi res
– the ones in this brief are not high enough quality. This is where we can see how it will work in reality and it will give us a better idea of scale and size.
You will have 10 minutes to talk through your proposal and we will ask questions for a further 2 – 3 minutes if required.
We will also require these presentations as a PDF on memory stick or CD to take away.
Duration: 3 months
Sarah Heal with Roxxie Blackham
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Peter & Paul: White wall brief
Brief:
Create a design to adorn the interior walls of the Graphic Design department at Leeds College of Art that communicates and decorates.
Background:
Your brief is to design a piece of semi permanent artwork to live in two spaces in the Graphic Design department.
Considerations:
Your piece can be anything so long as it lives on these walls. Anything goes: Illustration, typography, photography, installation, whatever but there are some important things to bear in mind:
This has to be something that you and your course mates want to look at every day – so it has to have some aesthetic value
It has to be practical – something we can feasibly produce for a moderate budget
It should communicate an idea.
When we were tasked with the same brief we found it helpful to devise some themes against which to work. You can do that too if you think it will help you come up with ideas but it’s not imperative.
Final Outcomes:
3380 x 1700 mm pdf artwork of your design.
Target Audience:
Graphic Design department, our class, the other years, and other years to come.
Tone of Voice:
Whatever we want to communicate (fun & decoration!)
Deliverables:
On the 9th January we want to see an A3 printed 5 page first stage proposal about your idea. On those pages should be:
Page 01
Your name and an outline of your idea in no more than 100 words. This is your opening statement and the introduction to everything we’re going to see on the next 4 pages.
It should leave us wanting to see more!
Pages 02 and 03
Any mood-board images that support your thinking and rough sketch work. This work can be done digitally or by hand.
Page 04
Your artwork proposal in 2D, flat and sized proportionally to the size of the wall. This is our chance to scrutinise the design and see if it works as a flat piece of artwork.
Page 05
Your design photoshopped onto images of the wall space. The photographs should be retaken by you and be hi res
– the ones in this brief are not high enough quality. This is where we can see how it will work in reality and it will give us a better idea of scale and size.
You will have 10 minutes to talk through your proposal and we will ask questions for a further 2 – 3 minutes if required.
We will also require these presentations as a PDF on memory stick or CD to take away.
OUGD603 - Design for Paloma Faith - brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 8 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Design for Paloma Faith' - Talenthouse
Brief:
Artists, designers and illustrators from around the world were invited by Paloma Faith to design their own interpretation of her Platinum certified 3rd album, ‘A Perfect Contradiction’.
Background:
The already platinum ‘A Perfect Contradiction’ marks a change in sound for three time BRIT nominee Paloma Faith. She said: “Its tone is the very opposite of what the last album was. There are a couple of melancholy moments, sure, but it’s much more a ‘if it’s all gone to shit, fuck it, let’s have a dance’ kind of record." Paloma wrote a lot of the album whilst living in New York last year, and completed the recording process between there, Miami, LA and London. As well as the older sounds she has always adored, Paloma channelled Eryka Badu and Jill Scott, The Fugees and N.E.R.D. One of the benchmarks for the album was Candi Staton’s classic ‘Young Hearts Run Free’: a song in which the lyrics speak of sadness, but the delivery leaves you feeling absolutely empowered: “I’ve been reflecting on things that have been tough, but I’m almost celebrating that. If you haven’t been to the bottom, you wouldn’t be able to recognise how it feels to feel really amazing, after all.”
Considerations:
Use the current artwork of her album (originally designed and photographed by David Standish), music and general persona for inspiration.
Final Outcomes:
There were no limitations on medium, however the design was to be turned into a limited edition poster.
Target Audience:
Paloma and her team of judges, including Rankin and Michael Stephens of Liberty London, will select one artist to receive a portfolio meeting with a Sony Music Creative, exposure for their artwork as her official social skins for a week and $1,300. Paloma’s fans are also the target audience.
Tone of Voice:
Abstract, surreal and dramatic
Deliverables:
Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 5MB
Submit By: October 16, 2014 at 8:00 AM
Poster must be 200 x 300 mm
Duration: 8 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Design for Paloma Faith' - Talenthouse
Brief:
Artists, designers and illustrators from around the world were invited by Paloma Faith to design their own interpretation of her Platinum certified 3rd album, ‘A Perfect Contradiction’.
Background:
The already platinum ‘A Perfect Contradiction’ marks a change in sound for three time BRIT nominee Paloma Faith. She said: “Its tone is the very opposite of what the last album was. There are a couple of melancholy moments, sure, but it’s much more a ‘if it’s all gone to shit, fuck it, let’s have a dance’ kind of record." Paloma wrote a lot of the album whilst living in New York last year, and completed the recording process between there, Miami, LA and London. As well as the older sounds she has always adored, Paloma channelled Eryka Badu and Jill Scott, The Fugees and N.E.R.D. One of the benchmarks for the album was Candi Staton’s classic ‘Young Hearts Run Free’: a song in which the lyrics speak of sadness, but the delivery leaves you feeling absolutely empowered: “I’ve been reflecting on things that have been tough, but I’m almost celebrating that. If you haven’t been to the bottom, you wouldn’t be able to recognise how it feels to feel really amazing, after all.”
Considerations:
Use the current artwork of her album (originally designed and photographed by David Standish), music and general persona for inspiration.
Final Outcomes:
There were no limitations on medium, however the design was to be turned into a limited edition poster.
Target Audience:
Paloma and her team of judges, including Rankin and Michael Stephens of Liberty London, will select one artist to receive a portfolio meeting with a Sony Music Creative, exposure for their artwork as her official social skins for a week and $1,300. Paloma’s fans are also the target audience.
Tone of Voice:
Abstract, surreal and dramatic
Deliverables:
Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 5MB
Submit By: October 16, 2014 at 8:00 AM
Poster must be 200 x 300 mm
OUGD603 - Penguin book cover Competition 2015 - brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 1 month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Oranges are not the only fruit'
Brief:
Create a book cover for Jeanette Winterson’s 'Oranges are not the only fruit'
Background:
Oranges Are Not The Only Fruit by Jeanette Winterson
‘A story of self-liberation for a secular age’ Guardian
This is the story of Jeanette, adopted and brought up by her mother as one of God’s elect. Zealous and passionate, she seems destined for life as a missionary, but then she falls for one of her converts.
At sixteen, Jeanette decides to leave the church, her home and her family, for the young woman she loves. Innovative, punchy and tender,Oranges Are Not The Only Fruit is a few days’ ride into the bizarre outposts of religious excess and human obsession.
‘Many consider her to be the best living writer in this language... In her hands, words are fluid, radiant, humming’ Evening Standard
Considerations:
The author name and the title are both immediately recognizable to the target market and as such are crucial elements in the design.
The front-cover quote should help position and place the book for the market.
Final Outcomes:
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 14.5mm wide).
Target Audience:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
The winning design will need to:
have an imaginative concept and original interpretation of the brief
be competently executed with strong use of typography
appeal to a contemporary readership
show a good understanding of the marketplace
have a point of difference from the many other book covers it is competing against
Tone of Voice:
'adults'
Jeanette Winterson's writing is vivid, experimental and imaginative and your cover design should reflect this.
It should appeal to a contemporary, enquiring and literary readership.
This book has been chosen because there are many themes and layers within. Try and reflect this in your design.
Deliverables:
THE CLOSING DATE FOR ENTRIES IS 12 NOON ON WEDNESDAY 11 MARCH 2015.
Entries must be supplied in the following format:
PDF
300ppi
CMYK
5mm bleed
Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional)
Trim and crop marks to be included
Maximum file size 5 meg
Please include the front cover only on the first page of your PDF and a full cover spread (front, spine and back cover) on the second page of your PDF.
All entries must be submitted digitally via the submissions site. Entries submitted in any other way, including by email or hard-copy, will not be accepted.
Reading list:
'Oranges are not the only fruit' by Jeanette Winterson
Duration: 1 month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Oranges are not the only fruit'
Brief:
Create a book cover for Jeanette Winterson’s 'Oranges are not the only fruit'
Background:
Oranges Are Not The Only Fruit by Jeanette Winterson
‘A story of self-liberation for a secular age’ Guardian
This is the story of Jeanette, adopted and brought up by her mother as one of God’s elect. Zealous and passionate, she seems destined for life as a missionary, but then she falls for one of her converts.
At sixteen, Jeanette decides to leave the church, her home and her family, for the young woman she loves. Innovative, punchy and tender,Oranges Are Not The Only Fruit is a few days’ ride into the bizarre outposts of religious excess and human obsession.
‘Many consider her to be the best living writer in this language... In her hands, words are fluid, radiant, humming’ Evening Standard
Considerations:
The author name and the title are both immediately recognizable to the target market and as such are crucial elements in the design.
The front-cover quote should help position and place the book for the market.
Final Outcomes:
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 14.5mm wide).
Target Audience:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
The winning design will need to:
have an imaginative concept and original interpretation of the brief
be competently executed with strong use of typography
appeal to a contemporary readership
show a good understanding of the marketplace
have a point of difference from the many other book covers it is competing against
Tone of Voice:
'adults'
Jeanette Winterson's writing is vivid, experimental and imaginative and your cover design should reflect this.
It should appeal to a contemporary, enquiring and literary readership.
This book has been chosen because there are many themes and layers within. Try and reflect this in your design.
Deliverables:
THE CLOSING DATE FOR ENTRIES IS 12 NOON ON WEDNESDAY 11 MARCH 2015.
Entries must be supplied in the following format:
300ppi
CMYK
5mm bleed
Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional)
Trim and crop marks to be included
Maximum file size 5 meg
Please include the front cover only on the first page of your PDF and a full cover spread (front, spine and back cover) on the second page of your PDF.
All entries must be submitted digitally via the submissions site. Entries submitted in any other way, including by email or hard-copy, will not be accepted.
Reading list:
'Oranges are not the only fruit' by Jeanette Winterson
OUGD603 - Harlow's Den Brief and Duration Time
BA (Hons.) GRAPHIC DESIGN
Duration: 1 Month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Harlow's Den decorative posters
Brief:
Create a series of A3 or A2 posters to decorate up-and-coming vintage hairdressing salon, Harlow's Den.
Background:
Harlow's Den was launched in summer 2014, with a mission to go beyond the average and create something extraordinary for each and every client.
It's already become one of Leeds’s top salons, providing something a little bit different in a unique setting, whether it's an imaginative vintage up-do or funky nails
for a special occasion. They pride themselves not only on creative flair but on a high level of professionalism and customer service, leaving clients delighted and keen to book further appointments.
Considerations:
Communicate the unique vintage & alternative voice of the salon and Leeds' vintage and alternative community.
Final Outcomes:
A set of three A3 posters
Target Audience:
Vintage and Alternative styled customers of Harlow's Den
Tone of Voice:
Chatty, vintage, old-fashioned, quirky
Deliverables:
3 x A3 posters
Duration: 1 Month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Harlow's Den decorative posters
Brief:
Create a series of A3 or A2 posters to decorate up-and-coming vintage hairdressing salon, Harlow's Den.
Background:
Harlow's Den was launched in summer 2014, with a mission to go beyond the average and create something extraordinary for each and every client.
It's already become one of Leeds’s top salons, providing something a little bit different in a unique setting, whether it's an imaginative vintage up-do or funky nails
for a special occasion. They pride themselves not only on creative flair but on a high level of professionalism and customer service, leaving clients delighted and keen to book further appointments.
Considerations:
Communicate the unique vintage & alternative voice of the salon and Leeds' vintage and alternative community.
Final Outcomes:
A set of three A3 posters
Target Audience:
Vintage and Alternative styled customers of Harlow's Den
Tone of Voice:
Chatty, vintage, old-fashioned, quirky
Deliverables:
3 x A3 posters
OUGD603 - Design Publication Brief and Duration Time
BA (Hons.) GRAPHIC DESIGN
Duration: 10 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Design publication 'It's kind of fun to do the impossible'
Brief:
To create a 'publication' that communicates our personal interests, our design styles, intended design purpose/ career, and our design methodologies.
Background:
I am a graphic designer wanting to pursue a career in the theme park and themed entertainment industry and so am in favour of design that others can interact with and experience. Therefore, Walt Disney is my idol. I love bright colours and garish designs that flashback to bygone eras. I like to work illustratively using vectors. I love the element of surprise and abstract/ crazy ideas.
Considerations:
How to present the garish and strange in a contemporary format that others can familiarise with.
Final Outcomes:
A0 poster
Accompanying A5 landscape book
Animation sequence triggered my interactive app
Packaging
Target Audience:
Potential clients, other professionals, my tutors, my nan
Tone of Voice:
Chatty, friendly, playful and a little weird (like me)
Deliverables:
A0 poster
Accompanying A5 landscape book
Packaging
Animation sequence triggered my interactive app
Blog posts
Set of design boards
evaluation
Duration: 10 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Design publication 'It's kind of fun to do the impossible'
Brief:
To create a 'publication' that communicates our personal interests, our design styles, intended design purpose/ career, and our design methodologies.
Background:
I am a graphic designer wanting to pursue a career in the theme park and themed entertainment industry and so am in favour of design that others can interact with and experience. Therefore, Walt Disney is my idol. I love bright colours and garish designs that flashback to bygone eras. I like to work illustratively using vectors. I love the element of surprise and abstract/ crazy ideas.
Considerations:
How to present the garish and strange in a contemporary format that others can familiarise with.
Final Outcomes:
A0 poster
Accompanying A5 landscape book
Animation sequence triggered my interactive app
Packaging
Target Audience:
Potential clients, other professionals, my tutors, my nan
Tone of Voice:
Chatty, friendly, playful and a little weird (like me)
Deliverables:
A0 poster
Accompanying A5 landscape book
Packaging
Animation sequence triggered my interactive app
Blog posts
Set of design boards
evaluation
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