OUGD603 - Peter and Paul Interior Space Competition - Final Design Submission Boards

OUGD603 - Peter and Paul Interior Space Competition - EVALUATION

In this project, I exercise my newly found skills of working between both Adobe Photoshop and Adobe Illustrator. I also expressed my love of hand drawn type, which was drawn with a brush pen first and then digitised, creating a piece worthy of my portfolio. 

Within this project, the only problems that occurred were collaborating with one another, and planning our time around each other, which proved quite difficult, and a lot of the time I felt like I had done a huge portion of the work, but still had to credit the other person. But, working collaboratively with another that shared my same crazy conceptual ideas meant that we could produce something weird but professionally. 

The strengths I would say lie in the aesthetics, I really like how we’ve executed it. I managed to mock it up quite realistically so it looked like it was actually on the wall, something I’ve not been able to do quite so realistically before. But thanks to my new skills in Photoshop I have developed over this year. 

Our concept didn’t get chosen for the wall, but we were not discouraged from continuing with crazy ideas and concepts, even if it meant that they were not suitable for this project. 

OUGD603 - Peter and Paul interior space brief - final piece and conceptual mockup

So,

I completed the design :  

We proceeded to take our own photos of the area it was intended for and I went and added the design in photoshop and mocked it up on the wall:

You can see the design also on my website here: www.sarahhealdesign.com

OUGD603 - Peter and Paul Interior Space Competition - development

It's been a few months since me and Roxxie last presented our work to the senior management team, graphic design and Peter & Paul, and even though our idea was rejected, we decided to pursue and finish the design as if it were chosen, and present it as a conceptual mockup in our portfolios. 

Since the last post, this is as far as we got. Since then we took the design, scanned it and took it into Adobe Illustrator.

We did the initial digitisation way back in January, and sitting here only three months later I'm already thinking I would do it differently knowing what I know now. I traced over each letter using the pen tool and a mouse, when now I wouldn't doubt using my drawing tablet and playing around with line thickness to create the same effect, only it would take me a day, not two weeks! 

I was responsible for the lettering at this stage, whilst Roxxie was more about the grapes, vines and leaves. 

I then added the shadowing detail, again I would do it so differently had it been a few months later. I added the shadows as a bunch of shapes with gradients in them on top of the design. I don't know what I was thinking of! Because when it came to adding in the 'to' ...

.... I used my drawing tablet and added the shadows in Photoshop with the brush tool. Took about two minutes!! 

And you can't even tell the difference! 

I then moved onto the fountain. I started with the concave shell shape above the tap, by drawing a set of gradiented circles in a semicircle shape. I decided to use the pen tool to create two straight edges on each one, after seeing a teardrop tutorial in first year.

Then after messing about with the gradients, ended up with something like this.

Roxxie did the tiles design, but I rearranged the pattern so that the tiles were equally spaced apart like a tiled wall might be. I really liked the spacing she previously created, but felt like the rest of the design was already busy enough and perhaps this is a section we could pull back with.

The design so far. The yellow thing bottom left was to become the tree.

After using the pen tool to 'fill in the gaps' of the vine, it was difficult to make the tree flow seamlessly. I wanted the type to be left kind of on it's own, meaning that the bush had to become thinner near the top of the design. I took colours from the image on the right as inspiration for the fat branches for the tree on the left. I decided at this point to import the whole design into Photoshop to add textures and to add leaves and drop shadows.

We wanted the drain pan of the water bottle filler sink to be like the bowl beneath a wall tap. So I took a mash of different images like this one, layered them up and took pieces of each one to create a textured design.

I also used loads of different brushes to add splashes.

I planned out where the leaves were going on the vines and tree. I mainly wanted the leaves over adjoining sections so the transitions of tree and thinner vines wasn't so harsh. Here you can see all the other textures on the tiles and tree trunk, complete with a little grass. I put in a drop shadow on the tree itself. 

Progress

The design so far.

More leaves

The stone texture I used to layer up on the stone fountain.

I then followed a tutorial to create my own water stream.

I used the layer style options to create a 3D effect for the 'engraved' text.

Closeup of the fountain complete with textures.

Closeup of the tree textures.

OUGD603 - Peter and Paul Interior design space competition - presentation

Last week, we presented our work to the Graphic Design Team, Peter and Paul and Senior Management concerning the interior wall space next to our studio.
Unfortunately, when we received our feedback, we found that we hadn't won the pitch, but were assured that it was because it quite literally wasn't suited to their taste. They feared it was too garish or crazy to live with and interact with on a daily basis for the graphic design studios, but said to not be discouraged as our ideas were interesting and out of the ordinary, which was a good thing! 
He said our work reminded him of Kesselskramer, because it was so conceptually driven.
Even though we didn't win the competition, we've decided that we're going to continue with our design as we think it would be a good piece to put in our portfolios, me especially because I'm interested in interior and interactive spaces.

This was our presentation:

OUGD603 - Peter and Paul Interior space design competition brief

I'm really excited for this brief, and immediately jumped at the chance to design a functional interior space/ mural for a couple of the blank walls surrounding the Graphic Design area of the college.

Me and Roxie Blackham decided to work together, as we both like crazy creative briefs with little structure/ rules. We could really have fun with this! 

Our first idea for the wall featuring the 'eyesore' water fountain, was to decorate the water fountain itself, making it look more appealing. 

After a few mindmaps, we came up with the intriguing idea of turning it into a renaissance style water wall fountain like these below: 

It would be rather an amusing way to cover up the industrial style of the water fountain.

Developing this Renaissance/ Italian theme, we thought of ways we could fill the rest of the wall. We thought of the idea of vines/ ivy growing up the wall. Then Roxie suggest we develop the vines to look like lettering - 'welcome to graphic design', perhaps? 

So we started to experiment with hand written type and lettering - it took us a while to shake off the rigidness and structure we were used to drawing with type.

Messily trying out different ways to use the brush pen, and trying to establish a freehand type style that it's fluidity would reflect a vine growing.

This is the initial messy sketch I came up with, after coming to terms with how to use the brush pen we acquired.

Further experimentation

Roxxie traced over and re-established some of the messier parts, giving it more structure.

Here are my experiments with drawing grapevines and leaves, with another accompanying sketch of the fountain.

I then re-worked 'design' because some of the letters were looking a little awkward, and started to picture the whole thing coming together.

Details on our final initial sketch for the night.

Our initial idea for the 3rd year studio is zoo-like annotation, with humorous examples like 'do not tap on the glass'. We need further development for these ideas, but they're coming along nicely. 

The only problem we see so far is the issue of the two pieces being uncoordinated, yet so well suited to the spaces we've allocated them to. We could coordinate them in colour schemes etc but perhaps further development is needed.