OUGD603 - DSM Library - EVALUATION

This project drove me to think more conceptually for my brand, something I maybe hadn’t focussed so much on before, as I’m usually all for the execution. I regret that I didn’t manage my time properly around this brief, and that the execution doesn’t live up to my well thought-out concept, which makes the brief a bit lost. This is obviously something to work on in the future, and, if I’m feeling uninspired then to learn ways to inspire myself and engage more with my work. I also feel like the project could be expanded so much and developed a lot more, and I regret not leaving enough time to do this. Like the Boudin’s Sourdough project, I look back on this project with reflection - at the time I was having an identity crisis, not being sure where I fit into the career I wanted to be in, and not suiting my old design identity. IE I was feeling uninspired by packaging and branding work, because I wasn’t sure that that’s what I wanted to do anymore. I knew that I was a hard worker but couldn’t get myself to engage, but now I know why and what was happening - which is why I think it was important to write this evaluation, even if I didn't submit it in my Extended Practice submission