Logo/ Emblem development:
The bride requested that the front of the invitations and the 'branding' throughout the wedding be adorned with a logo or emblem of the two partners initials.
Last years designs:
From last years designs we decided that the letters not be intertwined but just simply next to each other. She also didn't want them hand-written, but in a font that looked hand written so it would match the inside, which I found in the research to be 'Rochester' font.
I sent these three variations to the bride for her approval:
The last two have horseshoes instead of ampersands - this particular horseshoe being the ones that their show horses have, and so is a very personal touch. The couple liked the last one the most, so we went with that.
Wording:
The bride sent me the wording for the inside:
'Mr & Mrs Stephen Taylor
Request the honour of your presence at the marriage of their daugher
Verity Jane
to
Matthew William
son of Mr & Mrs Paul Bedford
on Saturday 25th April 2015
at 1 o clock in the Afternoon
at St Matthew's Church, Stretton, Warrington'
Which then was corrected by the brides mother using Debrett's wedding and British etiquette website.
Gatefold design development:
We decided that the gatefold design was going to be landscape, so I started off with A5 landscape:
I sent this to the bride for approval. She said that it looked quite dull and probably too plain. There was also a lot of words etc that needed to be changed but it was a 'good start'
I suggested that we spice up the design by adding something floral in the corner inspired by the patterns from Joules I researched into, and changed the lettering to dark blue, part of the colour scheme of the wedding. She said she preferred it plain.
The design started to take more shape, after more information was added.
We then experimented with different brown papers to go with the rest of the theme.
We went to the paper mill shop together and they didn't have the cardstock we wanted in the cost-effective size we wanted. The place we were going to print it at (where my dad works) wouldn't accept different papers unless it was a huge job, and this was only a run of 200. My dad suggested that if we're printing the design anyway on a digital print run, then why don't we just scan in the paper texture. Printed at a high enough quality, it would have the same desired effect. This would also mean that it would reduce the man hours required to insert all of the cream cards. The wedding is not far off now, and there is still so much for the bride and groom to do so we were really stuck for time.
So I scanned in the paper texture and used it to create this:
Then the design was changed to this:
And the outside looked something like this:
Which was then changed again to this:
Then this:
The bride chose the design above. Which doesn't make literal sense, giving away the illusion that it is in fact, digitally printed. It's not the way I would have done it, but that's what the client chose.
Evening invitation development:
The majority of the design was copied from the gatefold design, the details were ever so slightly different, but they also, changed a lot:
Final inside of the smaller evening insert:
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