Friday, 22 May 2015
OUGD603 - Module Evaluation & Cancelled briefs
Looking back over the year at my statement of intent and my planned set of briefs, I can see now that I was directionless and had resorted to writing briefs that I THOUGHT were suitable to me, but left me uninspired and feeling a little deflated - it wasn't until half way through the year when I was refining my dissertation on Themed Entertainment design that the 'penny dropped' and I realised the direction I should be heading in professionally. This little confidence I had in my dissertation was also rocked when I knew that I hadn't managed to pull off my final piece - I knew what I wanted to be, but I still wasn't entirely sure what 'what' was!
The only briefs out of 8 or 9 proposed at the start of the year actually completed are 2: Paloma Faith poster and Boudin's Sourdough company! My design had turned a corner, and I had more readily defined what I wanted to be doing. I have done a lot more illustrative work, leaning more toward conceptual pieces as opposed to branding and packaging - something I had been so sure was what I wanted to pursue just months before.
Looking over all my work from this year, I am not overly proud - there are a few key pieces that have made it to my website that I think are strong, but I think the majority is aesthetically weaker than my work in previous years, but I know that this year has definitely been more about a journey defining myself and my practice, than my aesthetic style (I feel like I defined that in previous years).
Overall, I would say that this year is a success because I feel a lot more prepared for the industry I want to pursue, I have managed to get a list of clients that I can continue to freelance with over the next few months off the back of work I have produced for uni this year. I have a rough plan of where I want my life to head after I finish university. If it wasn't for this year and all the problems I have had, I wouldn't know any of this. I would much rather it be this way, than all my work looks beautiful but lacks substance or direction.
I owe a lot of my identity crisis to spending a summer abroad - this is a good thing. If I hadn't have gone, and hadn't expanded my horizons and opened up opportunities, if I hadn't met those people and done those things, then I wouldn't have questioned my work and my design style, and thus wouldn't have progressed the way I have this year.
I'm very excited for the next few months as I get to further define who I am as a professional, and begin my life as a full time professional designer, whether that be Graphic Design, Concept Design or Illustration (or all 3)
Thursday, 21 May 2015
OUGD603 - Design Publication - Final images of packaging
This morning, I managed to not only finish my packaging but to get some good pictures of it, as well:
I'm so pleased with the way this turned out, especially in such a short time (1 day) the only problem I have encountered is that the corners of the box seem to split ever so slightly because the mount board is very strong and tightly wrapped. I solved this by gluing the corners with UHU solvent glue and holding them really tightly. Of course if this was produced professionally, different materials would be used to ensure that this wouldn't happen.
Front of box closed
Front of box closed
Bottom of box closed
Open box with contents
I'm so pleased with the way this turned out, especially in such a short time (1 day) the only problem I have encountered is that the corners of the box seem to split ever so slightly because the mount board is very strong and tightly wrapped. I solved this by gluing the corners with UHU solvent glue and holding them really tightly. Of course if this was produced professionally, different materials would be used to ensure that this wouldn't happen.
OUGD603 - Verity & Matthew Wedding Stationery Design - Brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 2 months
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Verity and Matthew' Wedding Stationery
Brief:
Create invitations, table menus and table plan for Verity Taylor & Matthew Bedford's wedding.
Background:
Verity and Math share an agricultural and equestrian background.
Verity is heavily involved in and favours the style of high street country-inspired fashion store Joules which is very floral and colourful.
Considerations:
Keep the design cost effective
Final Outcomes:
Gatefold design invitation ( x 200 ) and DL format wedding breakfast menus ( x 12 )
Target Audience:
The happy couple and their friends and family
Tone of Voice:
n/a
Deliverables:
Gatefold design invitation ( x 200 ) and DL format wedding breakfast menus ( x 12 )
Duration: 2 months
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Verity and Matthew' Wedding Stationery
Brief:
Create invitations, table menus and table plan for Verity Taylor & Matthew Bedford's wedding.
Background:
Verity and Math share an agricultural and equestrian background.
Verity is heavily involved in and favours the style of high street country-inspired fashion store Joules which is very floral and colourful.
Considerations:
Keep the design cost effective
Final Outcomes:
Gatefold design invitation ( x 200 ) and DL format wedding breakfast menus ( x 12 )
Target Audience:
The happy couple and their friends and family
Tone of Voice:
n/a
Deliverables:
Gatefold design invitation ( x 200 ) and DL format wedding breakfast menus ( x 12 )
OUGD603 - Boudin's Bakery San Francisco Fictional re-brand - Brief and Duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 1 Month
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Boudin Bakery Rebrand
Brief:
You are required to rebrand Sourdough & Bakery company Boudin.
Background:
Established in 1849, Boudin Bakery in San Francisco was the first company to commercially sell Sourdough, and has a lot of history and heritage under it's belt. Coming into a new age where Sourdough is at popular demand, even when sandwich giant Subway sells it in the US, Boudin need a fresh new look that helps establish their dominance in this industry.
Considerations:
Consider how you can make an old brand feel new yet still portray their heritage through branding. Consideration also needs to be taken to work out how you can bring economical packaging into a big company in the US market.
Mandatory Requirements:
A complete rebrand must be created with either an alteration or replacement of the logo, new typefaces and imagery, with alterations in the packaging used in store and a new website design.
Target Audience:
Although the style will be contemporary and so will appeal primarily to a younger generation of 18-30 year olds, it should still appeal to people of all ages.
Tone of Voice:
Tone of voice should be friendly and welcoming, but possibly cheeky and humorous, to appeal to a new audience.
Deliverables:
Alteration or replacement of current logo design with new accompanying typefaces used, all necessary packaging created and a new website.
Design boards also need to be created for presentation of your outcomes.
Reading list:
https://www.boudinbakery.com/
http://madisonsourdough.com/
http://www.truckeesourdough.com/
http://thehandmadebakery.coop/
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
Duration: 1 Month
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Boudin Bakery Rebrand
Brief:
You are required to rebrand Sourdough & Bakery company Boudin.
Background:
Established in 1849, Boudin Bakery in San Francisco was the first company to commercially sell Sourdough, and has a lot of history and heritage under it's belt. Coming into a new age where Sourdough is at popular demand, even when sandwich giant Subway sells it in the US, Boudin need a fresh new look that helps establish their dominance in this industry.
Considerations:
Consider how you can make an old brand feel new yet still portray their heritage through branding. Consideration also needs to be taken to work out how you can bring economical packaging into a big company in the US market.
Mandatory Requirements:
A complete rebrand must be created with either an alteration or replacement of the logo, new typefaces and imagery, with alterations in the packaging used in store and a new website design.
Target Audience:
Although the style will be contemporary and so will appeal primarily to a younger generation of 18-30 year olds, it should still appeal to people of all ages.
Tone of Voice:
Tone of voice should be friendly and welcoming, but possibly cheeky and humorous, to appeal to a new audience.
Deliverables:
Alteration or replacement of current logo design with new accompanying typefaces used, all necessary packaging created and a new website.
Design boards also need to be created for presentation of your outcomes.
Reading list:
https://www.boudinbakery.com/
http://madisonsourdough.com/
http://www.truckeesourdough.com/
http://thehandmadebakery.coop/
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
OUGD603 - Peter and Paul Interior Space - Brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 3 months
Sarah Heal with Roxxie Blackham
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Peter & Paul: White wall brief
Brief:
Create a design to adorn the interior walls of the Graphic Design department at Leeds College of Art that communicates and decorates.
Background:
Your brief is to design a piece of semi permanent artwork to live in two spaces in the Graphic Design department.
Considerations:
Your piece can be anything so long as it lives on these walls. Anything goes: Illustration, typography, photography, installation, whatever but there are some important things to bear in mind:
This has to be something that you and your course mates want to look at every day – so it has to have some aesthetic value
It has to be practical – something we can feasibly produce for a moderate budget
It should communicate an idea.
When we were tasked with the same brief we found it helpful to devise some themes against which to work. You can do that too if you think it will help you come up with ideas but it’s not imperative.
Final Outcomes:
3380 x 1700 mm pdf artwork of your design.
Target Audience:
Graphic Design department, our class, the other years, and other years to come.
Tone of Voice:
Whatever we want to communicate (fun & decoration!)
Deliverables:
On the 9th January we want to see an A3 printed 5 page first stage proposal about your idea. On those pages should be:
Page 01
Your name and an outline of your idea in no more than 100 words. This is your opening statement and the introduction to everything we’re going to see on the next 4 pages.
It should leave us wanting to see more!
Pages 02 and 03
Any mood-board images that support your thinking and rough sketch work. This work can be done digitally or by hand.
Page 04
Your artwork proposal in 2D, flat and sized proportionally to the size of the wall. This is our chance to scrutinise the design and see if it works as a flat piece of artwork.
Page 05
Your design photoshopped onto images of the wall space. The photographs should be retaken by you and be hi res
– the ones in this brief are not high enough quality. This is where we can see how it will work in reality and it will give us a better idea of scale and size.
You will have 10 minutes to talk through your proposal and we will ask questions for a further 2 – 3 minutes if required.
We will also require these presentations as a PDF on memory stick or CD to take away.
Duration: 3 months
Sarah Heal with Roxxie Blackham
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Peter & Paul: White wall brief
Brief:
Create a design to adorn the interior walls of the Graphic Design department at Leeds College of Art that communicates and decorates.
Background:
Your brief is to design a piece of semi permanent artwork to live in two spaces in the Graphic Design department.
Considerations:
Your piece can be anything so long as it lives on these walls. Anything goes: Illustration, typography, photography, installation, whatever but there are some important things to bear in mind:
This has to be something that you and your course mates want to look at every day – so it has to have some aesthetic value
It has to be practical – something we can feasibly produce for a moderate budget
It should communicate an idea.
When we were tasked with the same brief we found it helpful to devise some themes against which to work. You can do that too if you think it will help you come up with ideas but it’s not imperative.
Final Outcomes:
3380 x 1700 mm pdf artwork of your design.
Target Audience:
Graphic Design department, our class, the other years, and other years to come.
Tone of Voice:
Whatever we want to communicate (fun & decoration!)
Deliverables:
On the 9th January we want to see an A3 printed 5 page first stage proposal about your idea. On those pages should be:
Page 01
Your name and an outline of your idea in no more than 100 words. This is your opening statement and the introduction to everything we’re going to see on the next 4 pages.
It should leave us wanting to see more!
Pages 02 and 03
Any mood-board images that support your thinking and rough sketch work. This work can be done digitally or by hand.
Page 04
Your artwork proposal in 2D, flat and sized proportionally to the size of the wall. This is our chance to scrutinise the design and see if it works as a flat piece of artwork.
Page 05
Your design photoshopped onto images of the wall space. The photographs should be retaken by you and be hi res
– the ones in this brief are not high enough quality. This is where we can see how it will work in reality and it will give us a better idea of scale and size.
You will have 10 minutes to talk through your proposal and we will ask questions for a further 2 – 3 minutes if required.
We will also require these presentations as a PDF on memory stick or CD to take away.
OUGD603 - Design for Paloma Faith - brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 8 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Design for Paloma Faith' - Talenthouse
Brief:
Artists, designers and illustrators from around the world were invited by Paloma Faith to design their own interpretation of her Platinum certified 3rd album, ‘A Perfect Contradiction’.
Background:
The already platinum ‘A Perfect Contradiction’ marks a change in sound for three time BRIT nominee Paloma Faith. She said: “Its tone is the very opposite of what the last album was. There are a couple of melancholy moments, sure, but it’s much more a ‘if it’s all gone to shit, fuck it, let’s have a dance’ kind of record." Paloma wrote a lot of the album whilst living in New York last year, and completed the recording process between there, Miami, LA and London. As well as the older sounds she has always adored, Paloma channelled Eryka Badu and Jill Scott, The Fugees and N.E.R.D. One of the benchmarks for the album was Candi Staton’s classic ‘Young Hearts Run Free’: a song in which the lyrics speak of sadness, but the delivery leaves you feeling absolutely empowered: “I’ve been reflecting on things that have been tough, but I’m almost celebrating that. If you haven’t been to the bottom, you wouldn’t be able to recognise how it feels to feel really amazing, after all.”
Considerations:
Use the current artwork of her album (originally designed and photographed by David Standish), music and general persona for inspiration.
Final Outcomes:
There were no limitations on medium, however the design was to be turned into a limited edition poster.
Target Audience:
Paloma and her team of judges, including Rankin and Michael Stephens of Liberty London, will select one artist to receive a portfolio meeting with a Sony Music Creative, exposure for their artwork as her official social skins for a week and $1,300. Paloma’s fans are also the target audience.
Tone of Voice:
Abstract, surreal and dramatic
Deliverables:
Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 5MB
Submit By: October 16, 2014 at 8:00 AM
Poster must be 200 x 300 mm
Duration: 8 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Design for Paloma Faith' - Talenthouse
Brief:
Artists, designers and illustrators from around the world were invited by Paloma Faith to design their own interpretation of her Platinum certified 3rd album, ‘A Perfect Contradiction’.
Background:
The already platinum ‘A Perfect Contradiction’ marks a change in sound for three time BRIT nominee Paloma Faith. She said: “Its tone is the very opposite of what the last album was. There are a couple of melancholy moments, sure, but it’s much more a ‘if it’s all gone to shit, fuck it, let’s have a dance’ kind of record." Paloma wrote a lot of the album whilst living in New York last year, and completed the recording process between there, Miami, LA and London. As well as the older sounds she has always adored, Paloma channelled Eryka Badu and Jill Scott, The Fugees and N.E.R.D. One of the benchmarks for the album was Candi Staton’s classic ‘Young Hearts Run Free’: a song in which the lyrics speak of sadness, but the delivery leaves you feeling absolutely empowered: “I’ve been reflecting on things that have been tough, but I’m almost celebrating that. If you haven’t been to the bottom, you wouldn’t be able to recognise how it feels to feel really amazing, after all.”
Considerations:
Use the current artwork of her album (originally designed and photographed by David Standish), music and general persona for inspiration.
Final Outcomes:
There were no limitations on medium, however the design was to be turned into a limited edition poster.
Target Audience:
Paloma and her team of judges, including Rankin and Michael Stephens of Liberty London, will select one artist to receive a portfolio meeting with a Sony Music Creative, exposure for their artwork as her official social skins for a week and $1,300. Paloma’s fans are also the target audience.
Tone of Voice:
Abstract, surreal and dramatic
Deliverables:
Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 5MB
Submit By: October 16, 2014 at 8:00 AM
Poster must be 200 x 300 mm
OUGD603 - Penguin book cover Competition 2015 - brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 1 month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Oranges are not the only fruit'
Brief:
Create a book cover for Jeanette Winterson’s 'Oranges are not the only fruit'
Background:
Oranges Are Not The Only Fruit by Jeanette Winterson
‘A story of self-liberation for a secular age’ Guardian
This is the story of Jeanette, adopted and brought up by her mother as one of God’s elect. Zealous and passionate, she seems destined for life as a missionary, but then she falls for one of her converts.
At sixteen, Jeanette decides to leave the church, her home and her family, for the young woman she loves. Innovative, punchy and tender,Oranges Are Not The Only Fruit is a few days’ ride into the bizarre outposts of religious excess and human obsession.
‘Many consider her to be the best living writer in this language... In her hands, words are fluid, radiant, humming’ Evening Standard
Considerations:
The author name and the title are both immediately recognizable to the target market and as such are crucial elements in the design.
The front-cover quote should help position and place the book for the market.
Final Outcomes:
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 14.5mm wide).
Target Audience:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
The winning design will need to:
have an imaginative concept and original interpretation of the brief
be competently executed with strong use of typography
appeal to a contemporary readership
show a good understanding of the marketplace
have a point of difference from the many other book covers it is competing against
Tone of Voice:
'adults'
Jeanette Winterson's writing is vivid, experimental and imaginative and your cover design should reflect this.
It should appeal to a contemporary, enquiring and literary readership.
This book has been chosen because there are many themes and layers within. Try and reflect this in your design.
Deliverables:
THE CLOSING DATE FOR ENTRIES IS 12 NOON ON WEDNESDAY 11 MARCH 2015.
Entries must be supplied in the following format:
PDF
300ppi
CMYK
5mm bleed
Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional)
Trim and crop marks to be included
Maximum file size 5 meg
Please include the front cover only on the first page of your PDF and a full cover spread (front, spine and back cover) on the second page of your PDF.
All entries must be submitted digitally via the submissions site. Entries submitted in any other way, including by email or hard-copy, will not be accepted.
Reading list:
'Oranges are not the only fruit' by Jeanette Winterson
Duration: 1 month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'Oranges are not the only fruit'
Brief:
Create a book cover for Jeanette Winterson’s 'Oranges are not the only fruit'
Background:
Oranges Are Not The Only Fruit by Jeanette Winterson
‘A story of self-liberation for a secular age’ Guardian
This is the story of Jeanette, adopted and brought up by her mother as one of God’s elect. Zealous and passionate, she seems destined for life as a missionary, but then she falls for one of her converts.
At sixteen, Jeanette decides to leave the church, her home and her family, for the young woman she loves. Innovative, punchy and tender,Oranges Are Not The Only Fruit is a few days’ ride into the bizarre outposts of religious excess and human obsession.
‘Many consider her to be the best living writer in this language... In her hands, words are fluid, radiant, humming’ Evening Standard
Considerations:
The author name and the title are both immediately recognizable to the target market and as such are crucial elements in the design.
The front-cover quote should help position and place the book for the market.
Final Outcomes:
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 14.5mm wide).
Target Audience:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
The winning design will need to:
have an imaginative concept and original interpretation of the brief
be competently executed with strong use of typography
appeal to a contemporary readership
show a good understanding of the marketplace
have a point of difference from the many other book covers it is competing against
Tone of Voice:
'adults'
Jeanette Winterson's writing is vivid, experimental and imaginative and your cover design should reflect this.
It should appeal to a contemporary, enquiring and literary readership.
This book has been chosen because there are many themes and layers within. Try and reflect this in your design.
Deliverables:
THE CLOSING DATE FOR ENTRIES IS 12 NOON ON WEDNESDAY 11 MARCH 2015.
Entries must be supplied in the following format:
300ppi
CMYK
5mm bleed
Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional)
Trim and crop marks to be included
Maximum file size 5 meg
Please include the front cover only on the first page of your PDF and a full cover spread (front, spine and back cover) on the second page of your PDF.
All entries must be submitted digitally via the submissions site. Entries submitted in any other way, including by email or hard-copy, will not be accepted.
Reading list:
'Oranges are not the only fruit' by Jeanette Winterson
OUGD603 - 'The Golden Secrets of Hand Lettering: Create the perfect Postcard' - brief and duration time
BA (Hons.) GRAPHIC DESIGN
Duration: 1 day
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'One Day Postcard'
Brief:
To exercise design, layout and type skills by producing a postcard as inspired by Skillshare class 'The Golden Secrets of Hand-Lettering: Create the Perfect Postcard' hosted by lettering designer Martina Flor.
Background:
Berliner Letterer and Designer Martina Flor will introduce you to the Art of Lettering and will teach you the principles behind letter design as well as effective techniques to think, sketch and create a lettering piece from scratch. Martina believes that drawing letters is something everyone can learn and is willing to unveil all secrets behind this art.
She will also show you how is the professional work with custom typography and lettering, including tips to improve your work process. You'll walk away from this class with a sharper eye when working with typography and essential and practical tools to draw lettering and to guide your own improvement afterwards. After this class you'll see typography in a completely different way.
Considerations:
n/a
Final Outcomes:
Postcard design
Target Audience:
Yourself!
Tone of Voice:
Whatever you choose it to be
Deliverables:
Postcard design
Design Boards
Duration: 1 day
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'One Day Postcard'
Brief:
To exercise design, layout and type skills by producing a postcard as inspired by Skillshare class 'The Golden Secrets of Hand-Lettering: Create the Perfect Postcard' hosted by lettering designer Martina Flor.
Background:
Berliner Letterer and Designer Martina Flor will introduce you to the Art of Lettering and will teach you the principles behind letter design as well as effective techniques to think, sketch and create a lettering piece from scratch. Martina believes that drawing letters is something everyone can learn and is willing to unveil all secrets behind this art.
She will also show you how is the professional work with custom typography and lettering, including tips to improve your work process. You'll walk away from this class with a sharper eye when working with typography and essential and practical tools to draw lettering and to guide your own improvement afterwards. After this class you'll see typography in a completely different way.
Considerations:
n/a
Final Outcomes:
Postcard design
Target Audience:
Yourself!
Tone of Voice:
Whatever you choose it to be
Deliverables:
Postcard design
Design Boards
OUGD603 - Harlow's Den Brief and Duration Time
BA (Hons.) GRAPHIC DESIGN
Duration: 1 Month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Harlow's Den decorative posters
Brief:
Create a series of A3 or A2 posters to decorate up-and-coming vintage hairdressing salon, Harlow's Den.
Background:
Harlow's Den was launched in summer 2014, with a mission to go beyond the average and create something extraordinary for each and every client.
It's already become one of Leeds’s top salons, providing something a little bit different in a unique setting, whether it's an imaginative vintage up-do or funky nails
for a special occasion. They pride themselves not only on creative flair but on a high level of professionalism and customer service, leaving clients delighted and keen to book further appointments.
Considerations:
Communicate the unique vintage & alternative voice of the salon and Leeds' vintage and alternative community.
Final Outcomes:
A set of three A3 posters
Target Audience:
Vintage and Alternative styled customers of Harlow's Den
Tone of Voice:
Chatty, vintage, old-fashioned, quirky
Deliverables:
3 x A3 posters
Duration: 1 Month
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Harlow's Den decorative posters
Brief:
Create a series of A3 or A2 posters to decorate up-and-coming vintage hairdressing salon, Harlow's Den.
Background:
Harlow's Den was launched in summer 2014, with a mission to go beyond the average and create something extraordinary for each and every client.
It's already become one of Leeds’s top salons, providing something a little bit different in a unique setting, whether it's an imaginative vintage up-do or funky nails
for a special occasion. They pride themselves not only on creative flair but on a high level of professionalism and customer service, leaving clients delighted and keen to book further appointments.
Considerations:
Communicate the unique vintage & alternative voice of the salon and Leeds' vintage and alternative community.
Final Outcomes:
A set of three A3 posters
Target Audience:
Vintage and Alternative styled customers of Harlow's Den
Tone of Voice:
Chatty, vintage, old-fashioned, quirky
Deliverables:
3 x A3 posters
OUGD603 - DR ME brief and duration time
BA (Hons.) GRAPHIC DESIGN Level 6
Duration: 1 day
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'A Day In The Life Of DR.ME - Workshop'
Brief:
Design and create a vinyl cover design for Evian Christ, A poster design for Odonis Odonis and a random self directed art piece in one day.
Background:
DR.ME is a creative studio based in Manchester.
DR.ME is Ryan Doyle (DR) & Mark Edwards (ME).
Est. 2010
Masters of Mayhem.
Considerations:
BRIEF 001. Vinyl cover design
Create a vinyl cover from the email below.
“we’re gonna be releasing a limited edition 12” of a mix evian christ made last year called duga-3...
http://www.dummymag.com/mixes/2012/07/19/dummy-mix-130-evian-christ/
We were discussing artwork concepts and josh wondered if there was any way you could graphically represent the 10hz tapping sound that makes up the duga-3 transmission?
Important to mention right now is that we don’t have a lot of time to do this, as this release is intended for record store day and they have super tight deadlines, so we need this by the end of today?
Dimensions 12” x 12”
BRIEF 002. Poster design
Create a poster from the email below.
Hey new poster please
ODONIS ODONIS + Guests Weds 18th April Kraak Gallery www.ticketline.co.uk www.seetickets.com www.wegottickets.com Piccadilly Records
Oh! Please have Saint Coltrane as support...
Dimensions A3 (297 x 420 mm)
BRIEF 003. Self directed art piece
Create a piece of work EACH to no brief and for no reason other than the process of creativity and artistic freedom. The only rules are it must be a 2D physical object and must be 23cm x 16cm. Be Brave.
Final Outcomes:
12" x 12" vinyl cover
A3 poster design
23cm x 16cm self directed art piece
Target Audience:
DR.ME, Evian Christ, Odonis Odonis
Deliverables:
12" x 12" vinyl cover
A3 poster design
23cm x 16cm self directed art piece
Design boards presenting work
Duration: 1 day
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'A Day In The Life Of DR.ME - Workshop'
Brief:
Design and create a vinyl cover design for Evian Christ, A poster design for Odonis Odonis and a random self directed art piece in one day.
Background:
DR.ME is a creative studio based in Manchester.
DR.ME is Ryan Doyle (DR) & Mark Edwards (ME).
Est. 2010
Masters of Mayhem.
Considerations:
BRIEF 001. Vinyl cover design
Create a vinyl cover from the email below.
“we’re gonna be releasing a limited edition 12” of a mix evian christ made last year called duga-3...
http://www.dummymag.com/mixes/2012/07/19/dummy-mix-130-evian-christ/
We were discussing artwork concepts and josh wondered if there was any way you could graphically represent the 10hz tapping sound that makes up the duga-3 transmission?
Important to mention right now is that we don’t have a lot of time to do this, as this release is intended for record store day and they have super tight deadlines, so we need this by the end of today?
Dimensions 12” x 12”
BRIEF 002. Poster design
Create a poster from the email below.
Hey new poster please
ODONIS ODONIS + Guests Weds 18th April Kraak Gallery www.ticketline.co.uk www.seetickets.com www.wegottickets.com Piccadilly Records
Oh! Please have Saint Coltrane as support...
Dimensions A3 (297 x 420 mm)
BRIEF 003. Self directed art piece
Create a piece of work EACH to no brief and for no reason other than the process of creativity and artistic freedom. The only rules are it must be a 2D physical object and must be 23cm x 16cm. Be Brave.
Final Outcomes:
12" x 12" vinyl cover
A3 poster design
23cm x 16cm self directed art piece
Target Audience:
DR.ME, Evian Christ, Odonis Odonis
Deliverables:
12" x 12" vinyl cover
A3 poster design
23cm x 16cm self directed art piece
Design boards presenting work
OUGD603 - Design Publication Brief and Duration Time
BA (Hons.) GRAPHIC DESIGN
Duration: 10 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Design publication 'It's kind of fun to do the impossible'
Brief:
To create a 'publication' that communicates our personal interests, our design styles, intended design purpose/ career, and our design methodologies.
Background:
I am a graphic designer wanting to pursue a career in the theme park and themed entertainment industry and so am in favour of design that others can interact with and experience. Therefore, Walt Disney is my idol. I love bright colours and garish designs that flashback to bygone eras. I like to work illustratively using vectors. I love the element of surprise and abstract/ crazy ideas.
Considerations:
How to present the garish and strange in a contemporary format that others can familiarise with.
Final Outcomes:
A0 poster
Accompanying A5 landscape book
Animation sequence triggered my interactive app
Packaging
Target Audience:
Potential clients, other professionals, my tutors, my nan
Tone of Voice:
Chatty, friendly, playful and a little weird (like me)
Deliverables:
A0 poster
Accompanying A5 landscape book
Packaging
Animation sequence triggered my interactive app
Blog posts
Set of design boards
evaluation
Duration: 10 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: Design publication 'It's kind of fun to do the impossible'
Brief:
To create a 'publication' that communicates our personal interests, our design styles, intended design purpose/ career, and our design methodologies.
Background:
I am a graphic designer wanting to pursue a career in the theme park and themed entertainment industry and so am in favour of design that others can interact with and experience. Therefore, Walt Disney is my idol. I love bright colours and garish designs that flashback to bygone eras. I like to work illustratively using vectors. I love the element of surprise and abstract/ crazy ideas.
Considerations:
How to present the garish and strange in a contemporary format that others can familiarise with.
Final Outcomes:
A0 poster
Accompanying A5 landscape book
Animation sequence triggered my interactive app
Packaging
Target Audience:
Potential clients, other professionals, my tutors, my nan
Tone of Voice:
Chatty, friendly, playful and a little weird (like me)
Deliverables:
A0 poster
Accompanying A5 landscape book
Packaging
Animation sequence triggered my interactive app
Blog posts
Set of design boards
evaluation
OUGD603 - Disney Wedding Podcast Brief
BA (Hons.) GRAPHIC DESIGN
Duration: 7 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'The Disney Wedding Podcast'
Brief:
Create a logo for The Disney Wedding Podcast/ Fairytale Wedding Podcast
Background:
The Disney Wedding Podcast is an unofficial show dedicated to weddings, vow renewals and commitment ceremonies at Disney destinations around the globe. Each week, host Carrie Hayward takes a look at what’s new and exciting in the world of Disney’s Fairy Tale Weddings, from the latest news, planning information and money-saving tips to in-depth interviews and event coverage. The program frequently features special guests, including industry experts and real Disney brides and grooms.
The Disney Wedding Podcast also covers non-Disney weddings at Walt Disney World, honeymoon tips, and ideas for celebrating anniversaries, engagements and other romantic occasions at the Disney parks and resorts.
Considerations:
Think about how the design can incorporate lots of bright colours
How can the design give off a 'Disney' vibe without conflicting into copyright infringement territory?
The logo probably needs a glass slipper or a carriage or a castle or a crown or a wand or something that reads "Disney" + "wedding" without infringing on any Disney copyright (like Disney Weddings' carriage icon). And if all or part of it can be used as a website favicon, even better.
Think about how the design will go with one of the possible new blog themes.
If one word is to be stressed, it should be "wedding"
Downplay "Disney" if possible
It might be nice to have a rectangular version too, but also a square should work with most of those blog theme headers
Final Outcomes:
A version that fits in a square for iTunes that's somewhere between 1400 x 1400
and 3000 x 3000 pixels
Target Audience:
Client wants more of an 'Anthropologie'/ 'Snow & Graham'/ 'Lorelay Bove' look would probably go better with the new blog theme.
BUT.... also the people who listen to the show probably do love super-princessy/sparkly/fairy-dusted things!
Tone of Voice:
x
Deliverables:
Rectangular shaped logo
Drop-cap secondary square logo
Favicon for blog
Duration: 7 working days
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'The Disney Wedding Podcast'
Brief:
Create a logo for The Disney Wedding Podcast/ Fairytale Wedding Podcast
Background:
The Disney Wedding Podcast is an unofficial show dedicated to weddings, vow renewals and commitment ceremonies at Disney destinations around the globe. Each week, host Carrie Hayward takes a look at what’s new and exciting in the world of Disney’s Fairy Tale Weddings, from the latest news, planning information and money-saving tips to in-depth interviews and event coverage. The program frequently features special guests, including industry experts and real Disney brides and grooms.
The Disney Wedding Podcast also covers non-Disney weddings at Walt Disney World, honeymoon tips, and ideas for celebrating anniversaries, engagements and other romantic occasions at the Disney parks and resorts.
Considerations:
Think about how the design can incorporate lots of bright colours
How can the design give off a 'Disney' vibe without conflicting into copyright infringement territory?
The logo probably needs a glass slipper or a carriage or a castle or a crown or a wand or something that reads "Disney" + "wedding" without infringing on any Disney copyright (like Disney Weddings' carriage icon). And if all or part of it can be used as a website favicon, even better.
Think about how the design will go with one of the possible new blog themes.
If one word is to be stressed, it should be "wedding"
Downplay "Disney" if possible
It might be nice to have a rectangular version too, but also a square should work with most of those blog theme headers
Final Outcomes:
A version that fits in a square for iTunes that's somewhere between 1400 x 1400
and 3000 x 3000 pixels
Target Audience:
Client wants more of an 'Anthropologie'/ 'Snow & Graham'/ 'Lorelay Bove' look would probably go better with the new blog theme.
BUT.... also the people who listen to the show probably do love super-princessy/sparkly/fairy-dusted things!
Tone of Voice:
x
Deliverables:
Rectangular shaped logo
Drop-cap secondary square logo
Favicon for blog
OUGD603 - DBA Capital North Brief
BA (Hons.) GRAPHIC DESIGN
Duration: 1 and a half months
Sarah Heal
Module Code: OUGD603
Module Title: Extended Practice
BRIEF TITLE: 'DBA Capital North'
Brief:
To brand the ‘Northern Powerhouse’ and create awareness of it’s many and varied attributes to the rest of the world.
There’s still a lot of uncertainty around the detail of how a ‘Northern Powerhouse’ will manifest itself, however for the moment let’s assume the four cities that head up the ‘Powerhouse’ will be Liverpool, Manchester, Leeds and Hull which creates a nice neat line across ‘the North’.
The idea requires a name and a brand, so that the world understands that this is a significant single entity. After a ‘consultation process’ with all the key stakeholders the name ‘Capital North’ has been selected - combining purpose and place. It’s easy to remember and recall.
Background:
The government has recently revealed a strategy to develop the North of England as a second economic capital in Britain to redress the economic balance across the country and to compete on the world stage. They are calling this strategy ‘Northern Powerhouse’.
The government believes that, by improving the transport infrastructure through HS3, connecting Leeds to Manchester, and tapping into the huge potential of the North of England, the North will become the globally significant economic force it has always promised to be.
Great global cities have many attributes - access to a deep pool of human capital, great jobs and businesses. Fast and effective transport connections. Strong universities and hospitals, colleges and schools. They have the entertainment, the green spaces, the housing, culture and sport that makes for a good lifestyle.
On a global scale northern cities are quite small and have individual strengths but together they have the capacity to act as a global city. The concept of ‘The Northern Powerhouse’ builds on the idea that those cities, in a belt that runs from Liverpool to Hull are stronger together, not as a rival to London, but to be its brother in arms in the fight for Britain’s share of the global economy. Although HS3 will not be a reality until 2030, the idea already has significant impetus and the process of ‘connecting’ the major cities has already begun. Although, the current government is driving this forward, the idea has been around for many years and it is now fully accepted that this is the way forward for Britain.
Considerations:
This is an identity project, very much about the craft and visual problem solving of design. The brief and name is all sorted so there’s nothing to distract you - concentrate on working a big visual idea around the brief and producing beautifully crafted elements.
Sweat the small stuff - we want you to work every element really hard. Not only should the big idea be compelling but the way it’s brought to life, the attention to detail, the way it looks should be beautiful and carefully considered.
When considering final solutions, avoid clichés and stereotypes. Rolling countryside, regional dialects and visual shorthands are not appropriate here. This is not about what it’s like to be in t’North, its role is to attract interest and investment to a region with an ambition to create prosperity to rival any economic power.
Organise yourselves into teams, numbering about 4 people in each. We want you to work together to make decisions, to self edit, divide and conquer, and build the presentation as a team with shared responsibilities.
Final Outcomes:
The only two compulsory applications are numbers 1 and 2.
1. Logo
The key element that will be the building block of our identity.
2. Posters
A series of 4 posters - one for each key city. They’ll be posted in each of the key cities to reinforce locally the importance of being stronger together.
Train livery.
The external facade of the train. If it’s travelling to and from London and spreading the message of ‘Capital North’ as it goes, what is it saying?
Train Staff Uniform.
Show us how the identity works on a smaller scale - how is it used in a subtle way to create impact but still be appropriate and something which instils pride in someone who wears it.
Taxi livery.
Not a black cab you might expect to see covered in advertising. If you got in a taxi anywhere in ‘Capital North’ what would it look like?
Environmental
How does the brand live in the city environment? How does it integrate into our cityscapes, our communities, our architecture. How is the identity brought to life everyday for the people of ‘Capital North’?
A ‘What’s On’ App.
Tell us what’s happening in ‘Capital North’. How do we do this in an innovative
and engaging way? Concentrate on the big idea and bring it to life in a succinct way rather than too much detail on navigation architecture.
Target Audience:
Our target audience is very broad - everybody and anybody, in the UK and abroad. We need to spread the word about what a fantastic place this is to do business, to invest in and visit. An area equal to London and major European cities in influence and opportunity.
Tone of Voice:
'Northern' and humble yet professional, friendly and approachable. Relatable.
Deliverables:
To keep that focus on craft skills, technique and refinement, we’re limiting you to a smaller number of applications. Only two are compulsory and choose another two from a longer list.
Of course, if you have a burning desire to demonstrate an application over and above those on the list we’d love to see it. Don’t be distracted though by producing lots and lots of content - it’s the quality of thinking we’re interested in.
Mon 2nd Feb 2015. 10.30am. Project kick off Morning briefing/Q&A.
Weds 11th Feb 2015. 10.00am. Working day
A full day of attendance from the project team on-site at LCA to help the teams develop their ideas. Come armed with logo executions, supporting thoughts and ideas.
Friday 27th Feb 2015. 10.00am. Presentations and judging Team presentations.
Wednesday, 20 May 2015
OUGD603 - Design Publication - design and development of Impossible Pig poster and book Packaging
I decided a long time ago when I started this project that the large A0 poster and it's accompanying book showing a step by step of how the project was made would be packaged up in a simple, minimalistic box not dissimilar to how a user might unpackage an Apple product: crisp, clean, white and simple.
I decided this because the contemporary style makes the whole piece more 'fashionable' or 'trendy' I suppose, but it also makes the whole thing a little bit weirder, which I love. Being all minimalistic, it would offer no explanation of the contents, just maybe a picture of the pig on the front with my logo on the underside, which to me, adds to the user experience as it's a constant reveal of the unknown, giving the user an excited nervousness, like opening a package on Christmas morning as a child.
Unfortunately, by this stage, time is tight and so I have no time to offer any variations other than a lift-off-lid. Until I saw this GF Smith packaging lying around the studio:
I decided this because the contemporary style makes the whole piece more 'fashionable' or 'trendy' I suppose, but it also makes the whole thing a little bit weirder, which I love. Being all minimalistic, it would offer no explanation of the contents, just maybe a picture of the pig on the front with my logo on the underside, which to me, adds to the user experience as it's a constant reveal of the unknown, giving the user an excited nervousness, like opening a package on Christmas morning as a child.
Unfortunately, by this stage, time is tight and so I have no time to offer any variations other than a lift-off-lid. Until I saw this GF Smith packaging lying around the studio:
It's still a really simple box, with a lid ... only the lid is attached like a hinge... like a book. I thought that this would be perfect for my poster and packaging.
So I took a good long observation and messed about with the GF Smith box (I didn't damage it, promise) and figured out how it all went together. It was to my knowledge that the box was made of thick card and was wrapped in buckram on the outside.
I didn't want mine to be buckram because it wasn't the finish I was going for, plus I wanted the pig on the front and had no time to screenprint that!! But, the buckram seemed to be holding the card in place as a box around the corners, as the card was so thick it would be too thick to make tabs for the corners.
So, I decided to make my own outside but instead of buckram I would print it in the digital dungeon along with the A0 poster (print slot tonight, wednesday) with the pig and logo on it.
I drew some sketches:
Then drew it digitally and printed a prototype:
Magically, this is the first time a prototype has gone right the first time in the history of graphic design. The only problem I was having was that the outside was obviously covered in the printed net, which wasn't a good look. So I went downstairs to James in the print room to ask for his advice.
He said I should just put a grey box around the entire white net, so I could see where the edges were when I came to print.
Thing is, I had added a 2 mm gap in between each panel on Adobe Illustrator, to accommodate for the mount board I was going to use for the inside frame, meaning a grey box behind the whole thing would show through the gaps, even worse!
So I drew boxes behind each of the gaps, and put them at 2% grey, barely noticeable but would help me when assembling the packaging - anything to make the process quicker!
and I put a dark box around the whole thing so I could cut out the silhouette easily.
Before I got it printed, I managed to sneak into the laser cutter and cut out the mount board, meaning that the strips were even and straight. As I said earlier, the mount board is separate shapes, not one net so they can be glued in with 2mm gaps in between, so the packaging can fold properly.
I printed and cut out the net, glued the mountboard to the net, wrapped the net around the mountboard, before cutting out some lining paper in the distinct mustard yellow of the colour scheme (bought in the library) and sticking it to the inside.
I managed to do this and more in just one day!!
**AMENDMENT**
As of this morning (21st may 2015) I have completely finished my packaging, managed to photograph it, and completely prepare it for submission!
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