OUGD603 - YCN / J2o rebrand - research

I think that the visuals for J2o are great, but are not attracting the audience intended by Britvic. I think that the design needs a more adult style being introduced to it, combined with the same fun-loving charm without being 'chavvy'. To make this more of a 'night-time' drink, I have been looking at alcoholic beverage bottle/ can designs.

At frist, I was looking at very mature designs, hopefully incorporating the use of bright colours in a more adult manner.

The combination of black with victorian style illustrations of plants makes this a style for a much more established, mature audience. Combined with the serif text makes for a very sophisticated look.

Again, this design, incorporating light uses of bright colour and sophisticated type arrangement make sure this is aimed at an older audience. 

This design is a lot less colourful, but still friendly and decorative in it's design. However, I feel like these previous designs may be TOO mature and not very playful in conveying the J2o nature. And so I have begun to look at more 'fun' designs that are both colourful and playful but for an older, more mature audience:

I think the contemporary type and nature of the images shown makes this an adult drink, despite the bright childish colours.

These series of designs rely on bright patterns to bring the life into the composition and stylish typography to keep it for the older audiences.

I like this colour schemes as they are a bit more muted and not so garish but still bright and colourful. I really like the use of pattern to unite the different flavours and bottles.

This design, although not as bright and garish, uses quirky tone of language and imagery to convey it's playful albeit mature message.

Again, quirky imagery let's this design speak for itself.

Simple, bright patterns can bring the lively vibe of J2o over to it's consumers without being childish. Being wise with colour choices, like the bright yellow combined with grey, can override the intended audience.