Wednesday, 22 October 2014

OUGD603 - Boudin's Bakery San Francisco Fictional re-brand - Aesthetic Research

To celebrate San Francisco's quirky past, I would like to incorporate lots of different styles into my final designs for this brief. 


What I really love about this design is the set colour scheme and strong style. It particularly caught my eye because it didn't depend on one piece of imagery or icon but multiple images to create the identity, which I feel like my design will be, too. I really like the style, it's quirky and playful because of it's minimal detail and block colours.


This design is a lot more 'fussy' than the last and arguably not-so-contemporary but I really like the colour scheme used and the application of the same design across a range of different products.


This design is great because even though the patterns and shapes are all completely different, they are all united by the colour scheme: monochrome. I think eliminating my colour scheme down to 2 or 3 colours maximum then it will make my design look overall more contemporary. I could use the black and yellow mentioned on the Golden Gate bridge website?


What I think is great about this is the serious historically accurate type and colour scheme combined with the playful language and imagery.


The similarity between the shapes in the main typeface and the shapes found in the pattern help to tie this project design all together. I actually really love the vibrancy in these designs and they prove that monochrome isn't necessarily the answer.


combining patterns and imagery in the same colours doesn't look too overbearing.


I keep being attracted to designs that look a little more historical. I feel like this is a good route to go down to reflect on San Francisco's colourful history.


I really love the collage- style of this design and the mish-mash of all the different elements.


I really love the quirkiness of these food illustrations with their forced perspective and different textures. Is photography or illustration the better way to go for the packaging? What will suit a controlled colour scheme best?


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