For my poster design, I had been given the phrase 'Less there, more here'. Remembering what Ian said, I didn't want to emphasise that the north is better than anywhere else in particular, so this poster wasn't to badmouth anywhere, it was just to express that 'its all happening in the north'.
So with that, I thought really conceptually at what would represent this, also thinking about how it could be shown in an animated sequence for the poster.
to represent 'less there' I opted for binoculars, as there's no real saying as to where they are pointing to, but they're far away from the north.
And for 'more here' I used a placemarker, like what you'd see on Google Maps.
I then mocked up how I thought it would look on the poster, following the layout we last discussed.
And then, seeing as I'd never used After effects before and didn't know how difficult/easy it was to use and therefore didn't know what limitations I should work to, kept the plans for animation super simple so that I wasn't causing too much trouble for the rest of the team doing the animation.
I uploaded my vector designs to the DBA drop box we had set up, so that the other girls could access it and animate it.
In the meantime, I am also looking into how I will design all the environmental elements...
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