OUGD603 - Peter and Paul Interior design space competition - presentation

Last week, we presented our work to the Graphic Design Team, Peter and Paul and Senior Management concerning the interior wall space next to our studio.
Unfortunately, when we received our feedback, we found that we hadn't won the pitch, but were assured that it was because it quite literally wasn't suited to their taste. They feared it was too garish or crazy to live with and interact with on a daily basis for the graphic design studios, but said to not be discouraged as our ideas were interesting and out of the ordinary, which was a good thing! 
He said our work reminded him of Kesselskramer, because it was so conceptually driven.
Even though we didn't win the competition, we've decided that we're going to continue with our design as we think it would be a good piece to put in our portfolios, me especially because I'm interested in interior and interactive spaces.

This was our presentation:

OUGD603 - Verity & Matthew Wedding Stationery Design - Development

Logo/ Emblem development: 

The bride requested that the front of the invitations and the 'branding' throughout the wedding be adorned with a logo or emblem of the two partners initials. 

Last years designs:

From last years designs we decided that the letters not be intertwined but just simply next to each other. She also didn't want them hand-written, but in a font that looked hand written so it would match the inside, which I found in the research to be 'Rochester' font.

I sent these three variations to the bride for her approval:

The last two have horseshoes instead of ampersands - this particular horseshoe being the ones that their show horses have, and so is a very personal touch. The couple liked the last one the most, so we went with that.

Wording:

The bride sent me the wording for the inside:

'Mr & Mrs Stephen Taylor

Request the honour of your presence at the marriage of their daugher

Verity Jane

to

Matthew William

son of Mr & Mrs Paul Bedford

on Saturday 25th April 2015

at 1 o clock in the Afternoon 

at St Matthew's Church, Stretton, Warrington'

Which then was corrected by the brides mother using Debrett's wedding and British etiquette website.

Gatefold design development:

We decided that the gatefold design was going to be landscape, so I started off with A5 landscape:

I sent this to the bride for approval. She said that it looked quite dull and probably too plain. There was also a lot of words etc that needed to be changed but it was a 'good start'

I suggested that we spice up the design by adding something floral in the corner inspired by the patterns from Joules I researched into, and changed the lettering to dark blue, part of the colour scheme of the wedding. She said she preferred it plain.

The design started to take more shape, after more information was added.

We then experimented with different brown papers to go with the rest of the theme.

We went to the paper mill shop together and they didn't have the cardstock we wanted in the cost-effective size we wanted. The place we were going to print it at (where my dad works) wouldn't accept different papers unless it was a huge job, and this was only a run of 200. My dad suggested that if we're printing the design anyway on a digital print run, then why don't we just scan in the paper texture. Printed at a high enough quality, it would have the same desired effect. This would also mean that it would reduce the man hours required to insert all of the cream cards. The wedding is not far off now, and there is still so much for the bride and groom to do so we were really stuck for time. 

So I scanned in the paper texture and used it to create this:

 

Then the design was changed to this:

And the outside looked something like this:

Which was then changed again to this:

Then this:

 Then this:

The bride chose the design above. Which doesn't make literal sense, giving away the illusion that it is in fact, digitally printed. It's not the way I would have done it, but that's what the client chose.

Evening invitation development:

The majority of the design was copied from the gatefold design, the details were ever so slightly different, but they also, changed a lot:

Final inside of the smaller evening insert:

OUGD603 - Verity & Matthew Wedding Stationery Design - Research 2

Ok, so since my last research post, the project has taken a very different turn.

The bride saw my prepositions and said that she thinks it should be wayyyy simpler and sent me these images as references.

She said that she wants the initials on the front, something like this. She said she also loves the font of the text poking out. Upon closer inspection, the font is 'Rochester' which we will be using.

The client said she'd like something like this, except the bows/ ribbon would be raffia, to refer to their agricultural/ equestrian backgrounds.

After I said that its risky printing black onto such dark paper and then refusing to screen print over 200 invitations and menus to achieve white on brown paper, the client suggested that we have a cream card insert, something like this:

Name tags for the seating plan would be on these tags, which have been pre-bought by the bride, which I will be hand-writing. She wanted me to print onto them, which would be near impossible unless we vinyl cut them, but even then it is fiddly and the end result is shiny:

She wants me to create a logo or emblem with perhaps both of their initials for the front, and the design to open like a gatefold. 

OUGD603 - Verity & Matthew Wedding Stationery Design - Research

Last year, I created some designs for my cousin for her wedding invitations. This year, it has been requested that the designs be re-vamped and re-evaluated, as the old ones were never printed and the style and theme of the wedding has been re-established. 

Here are the diagrams and research I carried out last year, which I took this year and expanded on:

Mood board

Ideas from the bride and groom

Ideas for stationery

Ideas & development from last year (which we don't have time to do now)

Designs from last year

Designs from last year

Designs from last year

Final design from last year

After having another meeting with my family, we realised that the style that she loves and wants to be fed through the design is similar of that to clothing shop Joules, where she not only frequently shops but is a manager and visual merchandiser. It perfectly sums up her personality as it is playful, eclectic, bright, colourful, country and a bit eccentric. 

Here are a few images from Joules: 

Here are some patterns from Joules. I am noting the colours and floral patterns, in particular the blue and yellow, since they are the colours of the wedding. The main concern for me, if we're designing all of the different graphic elements of the wedding is to make sure that the colours are matching the chosen colours. But, if there was a random range of yellow and blues throughout the collection, then it wouldn't be so much of a concern. 

The bride  requested that she have something like this for the centrepieces of the tables. Again, we can see the pops of colour, Joules design and floral elements in this.