Tuesday, 30 September 2014

OUGD603 - Design for Paloma Faith - Brief

BRIEF TITLE: Design for Paloma Faith via Talenthouse

Brief:

Artists, designers and illustrators from around the world are invited by Paloma Faith to design their own interpretation of her amazing Platinum certified 3rd album, 'A Perfect Contradiction.'

Background:
Using her current artwork (originally designed and photographed by David Standish), music and general persona for inspiration, Paloma is looking for you to come up with your own eye catching design. There are no limitations on medium, however it needs to be a design that can later be turned into a limited edition poster.

Considerations:
All submissions will feature as part of a global gallery with public voting on Facebook and Twitter.
Talenthouse reserves the right to disqualify artists who we believe are cheating the voting system as this is against the spirit of the Creative Invite.
Inappropriate, offensive, harmful or submissions that do not fit the brief will be removed.

Mandatory Requirements:
Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 5MB.
All entries must be original artwork (meaning not using third party pre-existing copyright materials).
Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
Artists must have an up-to-date Talenthouse profile.
Artists must include a description about their submission and about themselves.
The copyright in and to the selected submission shall be owned by Sony Music.
The selected submission may be modified to accommodate production requirements.

Target Audience:
Paloma and her team of judges, including Rankin and Michael Stephens of Liberty London, will select one artist to receive a portfolio meeting with a Sony Music Creative, exposure for their artwork as her official social skins for a week and $1,300. Paloma's fans are also your target audience.

Tone of Voice:
Little to no text is required but if any is used it should follow the same language as her currently existing artwork.

Deliverables:
A poster design
Design boards also need to be created for presentation of your outcomes.

Reading list:
Caravaggio